Martha Stewart: What should she do next?

Very nice piece by Stephen Evans, BBC North America business correspondent, published today on the BBC News website. Looks tongue-in-cheek, but it’s not…

The US lifestyle guru who on Friday was sentenced to five months in jail and five months of house arrest over charges of conspiracy and obstruction faces some tough decisions. Could this be a possible way forward?

Memo to Martha Stewart:

“Friday’s surge in the price of stock in your company was partly because the sentence was as low as it gets, but partly because your performance on the steps of the court moved the hearts – and the wallets – of your many fans. They still love you out there.

“I recommend the following actions: (1) enquire if the Oscars are open to convicted business leaders who make heartfelt pleas to buy their products from the court steps; (2) don’t appeal against the sentence. Serve your time.”

So might be the advice of a fictitious, savvy “public relations consultant”.