They are paying attention after all – Adam Brown, director of eKetchum, leaves a comment on Constantin’s blog as a response to PR blogosphere criticism about Ketchum’s announcement last week on their new-media service offering.
While I don’t want to continue any Ketchum-bashing, I will say that Adam’s response hardly addresses any of the criticisms levelled at Ketchum by any of the PR bloggers who have posted commentary. But at least there’s a response on a blog, so you can make up your own mind on what to make of that response.
Looking at Adam’s personal blog, it certainly looks as though he conceptually understands blogs as it shows he started back in 2002.
It’s a start for Ketchum to build (not re-build) some credibility about their new offering. I think it will take quite a while.
Related NevOn post:
[UPDATE 24 June] Constantin has put together an excellent timeline that captures the chronology of who said what and where about Ketchum since they made their announcement on 13 June:
PR Miscellany – June 24, 2005
PR Miscellany – June 24, 2005
Ketchum’s blogging practice story strikes back
A response to PRWeek.com’s Q&A with Adam Brown, director of eKetchum, on the Ketchum’s recent launch of its Personalized Media practice and the PR bloggers’ criticism about it.
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