Senior executive bloggers make the case for blogging

One of the most well-researched and -written feature articles I’ve seen in mainstream media about executive blogging is published in the 25 July issue of US News & World Report.

Entitled Blogging Bosses, the 5-page feature on the website studies senior executives in US organizations with analysis and discussion on why they blog, the effects on their organizations and the benefits obtained through their blogging activities:

[…] What’s driving these busy executives to carve hours out of their busy week to cast their views into the sometimes hostile world of Web logs? Partly it’s the appeal of a bully pulpit to promote their views, unfiltered by the media. Partly it’s the desire to create a new kind of dialogue with customers, industry observers, and employees. And partly it’s the hope of crafting a more human face and voice for the company.

The senior executive bloggers showcased in the article, and quoted extensively with their thoughts and opinions about blogging and its benefits, are Randy Baseler, Vice President of Marketing, Boeing Commercial Airplanes; Bob Lutz, Vice Chairman, General Motors; Carole Brown, Chair, Chicago Transit Authority; and Rich Marcello, Senior Vice President and General Manager of Business-Critical Servers, Hewlett-Packard.

Other executives who contribute commentaries are Jonathan Schwartz, COO of Sun Microsystems; Paul Otellini, CEO and President of Intel; and Alan Meckler, Chairman and CEO of Jupitermedia;

The feature, written by Christine Larson, also offers some insight and commentary about corporate blogging from leaders in the PR industry such as Richard Edelman and Mark Hass.

Very well done and an excellent knowledge resource piece on corporate executive blogging.

US News & World Report | Blogging Bosses

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