BL Ochman writes about her client and friend, Paul Purdue, founder of iFulfill.com, who is in the midst of every entrepreneur’s nightmare – he’s going out of business, and he’s using his blog to chronicle what he calls "the demise."
This is a brave thing to do. Having read Paul’s announcement on Tuesday, I admire his transparency and openness at a time that’s clearly heart-breaking for him and pretty alarming for his customers, as evidenced by some of the comments to his posts.
Yet the reality is that his firm is going out of business. He’s chosen to openly write about the closure on his blog. His posts seem to make it very clear exactly what he’s doing during the closure to ensure his commitments to his customers are fulfilled.
BL’s post on Tuesday has more details on the background leading up to the closure.
I wish you the best of luck, Paul.
[UPDATE 5/8/05] A parallel and potentially larger story developed – Business Week published the iFulfill.com story online and in the print magazine, quoting BL who quickly said that she had been misquoted. Full marks to BW’s Stephen Baker who publicly admitted yesterday that he had misquoted BL. Story corrections to come at Business Week.