The Hobson and Holtz Report – Podcast #103: January 16, 2006

Content summary: Podcast print magazine to launch; Dutch publisher to publish newspaper with blog content; Power PR makes accountability "guarantee"; gaining first impressions about websites in the blink of an eye; Wikipedia reveals plagiarism by journalist; Lee Hopkins’ report; the pros and cons of offline blog editors; listeners’ comments discussion (the rescue of advertising; meeting up at the IABC conference); Eric Schwartzman’s views from CES and his Spinfluencer interview with Joe Hayashi of Yahoo! Podcasts; the music.

Show notes for January 16, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 25MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

• 00:31 Shel intros the show; what the show’s about; how to give your feedback; show notes

News Briefs:

• 01:43 ID3 Podcast Magazine to launch in May
• 07:00 A Dutch publisher plans to publish a newspaper of blog content (Neville doesn’t think much of this idea)
• 08:56 Power PR brings "accountability to the PR profession" (leading Shel and Neville to question the agency’s claim to guarantee this)
• 13:38 New survey in Nature magazine shows you make up your mind about a website before you know it, in the blink of an eye
• 19:38 Wikipedia plagiarism costs journalist his career

From Our Correspondent Down Under:

• 23:17 Lee Hopkins reports – on leaving the serene Adelaide Hills for the harsh dangers of Arabian deserts and 5-star hotels; do you ecto?; and dost thou understand me, thou young rapscallion?

Feature:

• 28:35 Leading from Lee’s question about ecto, some views about ecto, BlogJet, Qumana and other offline blog editors; opinion on the pros and cons of offline blog editors, and the gap in the market that’s waiting to be filled

Listeners’ Comments Discussion:

• 38:20 First marketing, now advertising – David Phillips has a controversial rescue plan
• 44:31 Dave Traynor thinks meeting up at the IABC conference in Vancouver is a great idea, and says congrats on 100 shows

The Spinfluencer:

• 46:05 Eric Schwarzman in Los Angeles – congratulations on 100 episodes of FIR; views from the Consumer Electronics Show that the convergence of telecoms, the internet and the PC is here now; an extract from an interview with Joe Hayashi of Yahoo! Podcasts

Outro:

• 55:45 Neville wraps the show; how and where to send your comments; where to find the show notes; Shel will be solo on this Thursday’s show with recorded contribution from Neville
• 57:56 Outro podsafe music via the Podsafe Music Network – Rock ‘n Roll Queen by The Subways

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 19…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)