Content summary: The Washington Post offers content mashups, IBM lets employees podcast internally, recording with Waxmail, our review of Naked Conversations, Richard Edelman’s post on PR’s readiness for discontinuous change, it’s time for annual predictions, pro- and anti-IKEA websites, Amazon’s new product wikis, character blogs, a report from Dan York, why CEOs don’t blog, listener comments, and more.
Show notes for November 24, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, an 74-minute conversation recorded live from West Hills, California, USA, and almost live from Amsterdam, The Netherlands..
Download the file here (MP3, 29.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice (formerly known as iPodder), DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:30 Shel introduces the show
- 00:58 Shel gets personal about his Thanksgiving trip to LA
- 02:22 Neville traveling for today’s and next Monday’s shows
- 02:51 We’ll dedicate much of next Thursday’s show to PR skills required for working in the Web 2.0 world
- 03:59 Where to send comments to FIR
- 04:46 What the show’s about
- 05:14 What we have in mind for our 100th show on January 9, 2006
- 06:25 Fifty-two listeners have added themselves to our Frappr map
Listeners’ comments discussion:
- 07:34 This week’s comments
- 07:36 Several comments from AOL Journals owners in response to Monday’s commentary on AOL adding advertising to blogs
- 08:53 AOL Journals comment from Kelly talks about efforts to reach AOL on the issue
- 10:36 Another AOL Journals comment from Peachy
- 11:56 A final AOL Journals comment from Judity Olivia Heartson
- 12:07 Shel on AOL’s history of bad PR
- 12:57 An audio comment from Clarence Jones kicks off with a discussion of Google Base in response to Neville’s remarks on Monday’s show
- 16:44 Clarence addresses the AOL Journals discussion
- 19:00 Clarence works in retail, not PR, but enjoys the show
- 19:36 David Jones offers to provide some Canadian content
- 21:43 Steven Davies comments on Neville’s review of the University of Sunderland new media conference and invites Shel to the next one
- 22:21 Peter Chen offers a link to Drupal.org and to
The Show:
- 23:29 The Washington Post is encouraging and spotlighting mashups of its content
- 27:53 IBM is encouraging employees to podcast internally
- 32:35 Neville weighs in, beginning with an explanation of how he’s recording his comments
- 33:34 Our review of the book “Naked Conversations”; Shel Israel has posted to the “Naked Conversations” blog about it
- 35:32 Neville has received a copy of “Blog Marketing” by Jeremy Wright
- 36:00 Richard Edelman writes eloquently about the PR profession’s readiness for discontinuous change
- 39:19 Predictions for 2006 are undoubtedly on the way
- 40:24 Positive and negative sites about Swedish furniture retailer IKEA
- 43:15 Amazon.com is launching product wikis
- 45:30 Blog Business Summit blog has a piece about how Gourmet Station has dealt with negative reactions to his character blog
- 47:18 Shel comments on the audio quality of Neville’s contribution
- 47:58 Mark Ragan, CEO of Lawrence Ragan Communications, gives us a shoutout
- 48:10 Shel idents the show
- 48:20 Dan York‘s report
- 48:35 Dan finds that the PR firm that he thought “got it” really doesn’t
- 50:31 A
- 52:13 Dan thanks Neville for the Frappr map
- 52:25 Dan comments on Heidi Miller‘s audio comment Monday about her recording experiences
- 53:50 Why aren’t more CEO’s blogging?
Outro:
- 61:04 Shel outros the show: Where to send comments, where to find show notes
- 63:04 Don’t forget to contribute links at TheNewPR wiki
- 64:32 This week’s music from the is “Kenny’s Last Dance” by the Marriott Jazz Quintet
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, November 28…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
The Hobson and Holtz Report – Podcast #88: November 24, 2005
[Source: NevOn] quoted: 21:43 Steven Davies comments on Neville’s review of the University of Sunderland new media conference and invites Shel to the next one