I spent a couple of hours yesterday strolling through the 11 halls of the RAI Center in Amsterdam taking in the sights and sounds of the IBC 2005 exhibition. This is a massive show. Imagine – over 1,000 companies exhibiting their wares occupying all 11 halls of the RAI. That’s about 72,000 square meters (216,000 […]
Category: Advertising
The broadband siren call
We all want fast always-on internet, right? Not a measly 8-megs-fast (that’s what I get here in The Netherlands), something blisteringly fast: Give me speed that terrifies the old and exhilarates the young. Let me download life with wild abandon. Make it ludicrously affordable, that I may infuriate my friends (but make it easy for […]
Micropublishing: The next wave for advertisers
In its 24 October edition, Business Week has an analysis of the recent sale of Weblogs Inc to AOL from the point of view of the potential for advertising in blogs. Written by Stephen Baker, one of the bloggers on BW’s Blogspotting, the article focuses on what it calls the "promising new micromedia model" where […]
What is ‘it’?
Designed by German engineers and developed in Sweden by renowned Japanese scientists. It can hold 2,500 of your favourite songs. It has sleek design and incredible handling. It can even cook chicken. What is it? No spoiler in this post – visit What Is It? to find out. Oh alright, a little hint: clever online […]
How to be an internet millionaire
Daily Telegraph: A student who hoped to graduate without debt by setting up a website offering internet advertising space has made £519,000 in only four months. Alex Tew, 21, a first-year business management student at Nottingham University, said he hoped to achieve his aim of making a million dollars – £578,000 – early in the […]
Transforming corporate identities beyond the razzle dazzle
The Consumer Electronics Show in Las Vegas certainly was the place this week for many companies to announce a dazzling array of new tech products, alliances and ventures. The best place I found to keep up with what was going on was the excellent Engadget CES blog which had a non-stop stream of posts. Another […]