In contrasting Old PR versus New PR, Tim Bray makes the point that PR (Old PR, that is) has never been about transparency but, rather, about command and control. This is the type of PR that many of us are still familiar with. According to Tim: Senior management, with a lot of input from marketing […]
Category: Communication
The Hobson and Holtz Report – Podcast #50: July 14, 2005
Content summary: 50th anniversary greetings; listeners’ comments (podcasting won’t disappear, iTunes problems; an interview suggestion; the power and passion of podcasting; providing insight on podcasting); weblog design confuses visitors; CBS News editorial blog and the BBC’s open source developments; dissatisfied Dell and Land Rover customers who have blogs. Show notes for July 14, 2005 Welcome […]
GM’s advice to would-be corporate bloggers
To any senior executive on the fence about starting a corporate blog, Bob Lutz, the Vice Chairman of General Motors, has one word of advice: Jump. Writing in Information Week, Lutz says a blog provides no better opportunity to engage in an open dialogue and exchange of ideas with customers and potential customers, illustrating his […]
Now a potential PR issue for Land Rover
It looks like Adrian Melrose’s sorry tale of his experiences with his Land Rover Discovery just took a turn for the worse. From a post this morning on Adrian’s blog: […] So after months of campaigning for Land Rover to take me seriously about the defects in my first Discovery 3 and to agree to […]
Skype launches developer blog
Via Skype Journal, news that internet phone service provider Skype now has a second public blog – Developer Zone. From a post in Share Skype, the first Skype blog launched in May: Developers who want to keep up with the latest happenings, plans, releases, and news from Skype and the Skype Developer Zone have a […]
The portable hot spot arrives
Last Thursday’s New York Times has a story about Junxion Box, a device that lets you set up a mobile multi-user internet connection anywhere you can receive data cellular (mobile phone) service. The NYT’s report says that the device, about the size of a shoebox cover, uses a cellular modem card from a wireless phone […]
The Hobson and Holtz Report – Podcast #51: July 18, 2005
Content summary: Listeners’ comments (more 50th show congrats; do one topic; intercontinental collaboration; a milestone and keep going; the word is getting out; seeking PR feedback; more on blog design and usability; the power of the blog for customers; monitoring and tracking blogs); Adrian Melrose and his Land Rover, continued; advice from GM to would-be […]
RSS: Great fit for the corporate environment
In its 18 July edition, Red Herring magazine has a good feature article about RSS in the enterprise, focusing in particular on NewsGator and what Red Herring says is its emerging market leadership: […] While a newsreader is a lightweight project – not much of a business – NewsGator has been aggressive about synchronizing a […]
Manage your online presence with Jyve for Skype
If you use the Skype internet phone service, you know that it’s a very useful tool for easy communication that can save you considerable sums of money on your phone bill compared to ‘normal’ phone services. The example I posted in January, where I commented on the astonishingly-low cost of a 35-minute conference call, is […]
Mobile phone growth key driver for videocasting
Mobile phone sales will exceed one billion handsets a year by 2009 as they become the most common consumer electronics device with 2.6 billion people worldwide using one by then, according to a survey by IT industry analysts Gartner published yesterday, says a Reuters report. Many of these devices will be smartphones with big colour […]
Blog campaign backs Land Rover into a corner
Adrian Melrose’s The Truth About the Land Rover Discovery 3 campaign has shifted up a gear – and Land Rover still don’t appear to be paying attention. This is to do with a very unhappy Land Rover customer and how he’s using his blog as part of his attempts to get satisfaction to his grievances […]
The Hobson and Holtz Report – Podcast #52: July 21, 2005
Content summary: Listeners’ comments discussion (on videocasting; success with iTunes; codes of ethics; blogging about Dell and Land Rover; concerns about Technorati); Canon’s new tool; Blinkx TV and Smartfeed; BlogPulse relaunched website; Global Blog8Live launches; helping Shari Kerzrok; Land Rover customer dissatisfaction campaign; PR Week on podcasting; report from the Spinfluencer; RSS advertising in Europe; […]
Senior executive bloggers make the case for blogging
One of the most well-researched and -written feature articles I’ve seen in mainstream media about executive blogging is published in the 25 July issue of US News & World Report. Entitled Blogging Bosses, the 5-page feature on the website studies senior executives in US organizations with analysis and discussion on why they blog, the effects […]
So much innovation
> A British startup wants to give more consumers more chances to hear about what’s in the paper. Otodio bills itself as the “universal, eyes-free document delivery standard.” Just as companies like Audible.com enable radio listeners to hear audio versions of best sellers and any number of other books in their car, Otodio plans to […]
A second blog year begins
Today marks the first birthday of this blog – one year ago today, NevOn opened its doors on TypePad. That day was the starting day for me of ‘proper’ blogging. I’d started a blog in December 2002 with BlogSpot but it wasn’t until last July that I got a much better sense of what I […]
Effective communication starts with the simple things
CIO Insight: Computers in exam rooms help doctors communicate with patients, but only if the doctor already communicates well. For doctors with poor interaction skills, computers exacerbate their problems. Such doctors tended to interact more with the computer and less with the patients. Which just proves a point. You can have all the tools in […]
The Hobson and Holtz Report – Podcast #53: July 25, 2005
Content summary: Listeners’ comments discussion (on winning credibility in the blogosphere); Land Rover campaign update; road testing BlogPulse Profiles; Fast Company’s blog jam; talent and innovation depart Ford and Hewlett-Packard; an interview with Intelliseek about BlogPulse and BrandPulse; new data from Pew; AdCandy’s open approach; pledge for digital rights in Europe; PodcastCon UK; CNET podcasts; […]
Mission impossible statements
Most large companies have a mission statement, an expression that sets out the purpose of the organization or what the organization intends to achieve over time. In some large organizations, it’s not uncommon to walk around an office and see posters displayed with a statement to remind everyone of the organization’s mission (which some people […]
The Hobson and Holtz Report – Podcast #54: July 28, 2005
Content summary: Listeners’ comments discussion (on getting value from FIR and where to listen; European digital rights); BlogHer on Saturday; Dave Winer’s OPML editor launched; Podscope indexing every podcast; indie podcasters On A Podcast; made up quotes in press releases; PR bloggers should quit whining about being pitched; the missing link in mission statements; blog […]
Changing the 2015 history lesson
If you read US journalist Bob Cauthorn’s lengthy post on Corante’s Rebuilding Media, you might get a strong impression that blogs and mainstream media are a mixture that should never, ever, come together. Ne’er the twain shall meet, in fact: […] Memo to mainstream media: You don’t get to blog. You have a publishing apparatus. […]