As always, Amazon.co.uk delivers (pun intended) and exceeds expectations. This morning, I received delivery of the Star Wars DVD box set. That’s great in itself (so no guesses on what I’m going to be spending time on tonight, no matter what!) My expectation was exceeded primarily because the package arrived much earlier than I expected. […]
Category: Marketing
Time is no luxury for communicators
For everyone involved in organizational communication – be that PR, marketing communication, investor relations, employee communication or public affairs – one of the luxuries I see so many continuing to delude themselves with is that they have plenty of time to strategize, formulate, execute and measure as they progress their work in the traditional way […]
Oracle getting closer to winning PeopleSoft
Last Friday’s firing of PeopleSoft CEO Craig Conway by his company’s board could speed up the what looks like an inevitable outcome in the long-running battle Oracle has waged to acquire PeopleSoft. Conway’s departure as a result of action by his own board looks like good news for Oracle. Many commentators and industry observers are […]
Familiarize yourself with podcasting
Last week, I posted a brief comment about podcasting as an interesting potential channel for internal communication uses such as the CEO of a company recording a message for employees. This is a good example of how it could be used in an organizational communication context. But that’s just a scratch on the surface of […]
Microsoft rules out PeopleSoft bid; SAP not currently on radar screen
The Financial Times reports today that Microsoft on Sunday night ruled itself out of a white knight bid for PeopleSoft, who is fighting a $7.7 billion hostile takeover by Oracle. Microsoft CEO Steve Ballmer told the Financial Times that PeopleSoft did not compare with SAP, the German enterprise software vendor that Microsoft considered buying last […]
US PR association ignores blogging
If professional associations that represent communicators still don’t get it, it’s hardly surprising that there continue to be so many heads in the sand regarding blogging and other ‘new’ technologies that are of direct relevance to organizational communication. The Public Relations Society of America (PRSA) – the world’s largest professional organization for PR practitioners, according […]
New knowledge portal for communicators launched
Communitelligence.com launched this week as the first global knowledge-sharing portal aimed at improving organizational and human communication. The site is being built and supported by global communication leaders, associations, schools and businesses linked to the common goals of elevating the profession and sharing best practices that can make all forms of communication more effective. The […]
Flexible corporate ethics and diminished trust
In an article on 5 October, eWeek analyzes whether PeopleSoft would consider a takeover by Oracle at the right price and raises questions about PeopleSoft ex-CEO Craig Conway’s integrity. Consider this comment from the article: The [PeopleSoft] board decided to fire CEO Craig Conway because it was dismayed by his display of “situational ethics” when […]
PRSA and IABC: Exercise leadership
Earlier this week, I posted commentary about the Public Relations Society of America (PRSA) ignoring blogging. My post referenced commentary from the Business Blog Consulting blog which said that, in the forthcoming PRSA conference that takes place later this month, blogging doesn’t get a mention anywhere. What’s been happening since I posted my commentary is […]
The world of cultured messages
Just been reading a thought-provoking post by Evelyn Rodriguez on her Crossroads Dispatches blog. Core concept: The compartmentalization of business and “the rest of life” is breaking down. How we treat acquaintenances, family, friends, and colleagues can’t be night-and-day different from how we’d treat prospective or current customers. Yes, this seems entirely obvious. But the […]
IABC leader blog to launch
Following my post on Friday re PRSA and IABC, I discovered late on Saturday that a blog by 2004-2005 IABC Chairman, David Kistle, ABC, is imminent as this screenshot indicates. That answers the prime call: To start with, I’d like to see the leaders of the PRSA and IABC with a blog. I want to […]
Fake blogs, true buzz
The Chicago Tribune reported this weekend on how phony messages and hoax campaigns on the internet have gained acceptance as a marketing promotional tool with a goal of drawing attention to new product offerings. The paper quotes the example of a video-game tester named Beta-7. When he began suffering from blackouts and uncontrollable fits of […]
IABC Chairman blog live
The brand new blog by IABC Chairman David Kistle, ABC, is now live. In an introductory post, Kistle says: I want to be sure to talk about things you want to talk about… so now it’s your turn. Give me some feedback – good and bad – about how we’re doing and what’s important to […]
Two-way blogs and moderated conversations
When Richard Edelman, CEO of the Edelman PR agency, launched his blog in late September, he was welcomed enthusiastically by the PR blogging community. Two weeks on and after Edelman’s second post – he’s committed to posting once a week – some bloggers are a bit twitchy about how he’s blogging and how commenting is […]
Wall Street Journal on Denton and Six Apart
The Wall Street Journal has had a close focus on blogging in the past 48 hours. Yesterday, the paper published an interview with Nick Denton, founder of the Gawker Media range of web properties especially popular with US audiences. Denton – an expat Brit – has made a big impact that has rattled the traditional […]
Conversation is a two-way street
More on two-way blogs and moderated conversations, from Tom Murphy at PR Opinions: Conversation is a two way street.You don’t see companies promoting customer service phone numbers and then not employing anyone to answer the phone (those annoying automated customer service systems at least answer the call). If you’re establishing a blog, you are doing […]
Blogger pressure forces change at PRSA
In a remarkable about-turn, blogging will now be included as a workshop at the forthcoming conference of the Public Relations Society of America (PRSA) in New York, which starts on 23 October. B.L. Ochman’s continuing pressure, supported by other bloggers including me, has convinced the PRSA to change its stance and agree to include a […]
Policies for employee blogging
More fuel for the discussion on why organizations must have clear policies in place concerning employee blogging, from Jupiter Research analyst Michael Gartenberg: If you’re an employee, and you identify yourself as such on your weblog, you better know what the ramifications will be at work. Frustration is always the result of expectation and unless […]
PeopleSoft CEO: We’re not for sale
Dave Duffield, the founder and new CEO of PeopleSoft, issued a memo to employees this week dispelling any rumors that he has returned to broker a deal with Oracle CEO Larry Ellison in one of the more memorable hostile takeover bids in recent history, Internetnews.com reports. “I didn’t come back here to sell to Oracle,” […]
Branson on business and branding
Virgin boss Richard Branson on business and branding as told to Fast Company: Branson on business – Profits are a by-product. “The bottom line has never been a reason for doing anything. It’s much more the satisfaction of creating things that you’re proud of and making a difference.” When you screw up, fess up. “The […]