Content summary: Say goodbye to ‘Intel inside’; Swicki search; businessman wins spam email lawsuit; PR Value Ratio measurement concept; Podzinger out of beta; listeners’ comments discussion; pithy online communications; CEO tagging; PR issues for Alaska Airlines; the music. Show notes for December 29, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a […]
Category: Podcasting
The Hobson and Holtz Report – Podcast #99: January 2, 2006
Content summary: Unveiling Intel’s new identity; Lincoln Group’s new pay for PR play in Iraq; trying out the Podlifter transcription service; MakeBot; intranet trends to watch in 2006; Lee Hopkins report; listeners’ comments discussion; the music. Show notes for January 2, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute conversation […]
The Hobson and Holtz Report – Podcast #100: January 5, 2006
Content summary: Top 10 sources; your CV as an RSS feed and podcast; World Economic Forum podcasting and blogging at upcoming event; CEOs’ biggest fears; Dan York’s report; listeners’ comments discussion; upcoming interview; the music. Show notes for January 5, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a 71-minute conversation recorded […]
The Hobson and Holtz Report – Podcast #101: January 9, 2006
Content summary: Wal-Mart and a blog crisis; relaunching The Observer and the role of the companion blog; banned words for 2006; is Google Pack for the enterprise?; ZenCast’s new definition of podcast; Lee Hopkins report; listeners’ comments discussions (competitive PR advantage, congrats on 100 and 101 shows, RSS and podcasts in job hunting, call to […]
GM videocasts new concept car
“What do you think of it?” asks General Motors vice chairman Bob Lutz in a post yesterday on the GM FastLane Blog. At the last count, over 225 customers and car enthusiasts have told Lutz precisely what they think of the Chevrolet Camaro concept car, the vast majority of comments overwhelmingly positive. “Build this and […]
Blair and Cameron podcast firsts
You know podcasting has now definitely entered the mainstream when two politicians – one a Prime Minister no less, and both leaders of their parties and members of the government – use the medium in conjunction with two national newspapers to convey particular messages to voters in the UK. Yesterday, Prime Minister Tony Blair was […]
The Hobson and Holtz Report – Podcast #102: January 12, 2006
Content summary: Annoying anonymous comments now illegal in the US; political podcasts in the UK by Prime Minister Tony Blair and Conservative leader David Cameron; US army hires Haas MS&L to pitch editorial content to bloggers; Dan York’s report; listeners’ comments discussion; the music. Show notes for January 12, 2006 Welcome to For Immediate Release: […]
Book, blook and podcasts
Here’s a neat idea – post the chapters of your book to your blog (sound familiar?) and record each chapter as a podcast. The book in question is hackoff.com: An Historic Murder Mystery set in the Internet Bubble and Rubble, a novel by Tom Evslin, who started posting chapters last September under a Creative Commons […]
The Hobson and Holtz Report – Podcast #103: January 16, 2006
Content summary: Podcast print magazine to launch; Dutch publisher to publish newspaper with blog content; Power PR makes accountability "guarantee"; gaining first impressions about websites in the blink of an eye; Wikipedia reveals plagiarism by journalist; Lee Hopkins’ report; the pros and cons of offline blog editors; listeners’ comments discussion (the rescue of advertising; meeting […]
The Hobson & Holtz Report – Podcast #104: January 19, 2006
Content summary: An upgrade for Skylook, IABC opens a members-only place for “buzz,” IABC Belgium President Gerry Murray starts a podcast, Shel and Neville talk about corporate blogging (should the CEO blog?, ghostwriting, time-wasting, risks from employee blogging, using a blog in place of PR), listeners’ comments discussion (spam, online editors, PR as relationship management, […]
Podcast entertainment
Last week, Shel and I had a great conversation via Skype with Lee Hopkins. An accomplished business podcaster, Lee’s also a regular correspondent of For Immediate Release, the twice-weekly show Shel and I do. The recording is now online. What it’s about, in Lee’s words: […] We talk about beginnings, mistakes, successes, strategy versus tactics, […]
The podcasting opportunity for mainstream media
BBC News: Almost two million BBC radio podcasts were downloaded during December, with the corporation’s breakfast programmes the most popular with listeners. […] Simon Nelson, Controller of BBC Radio & Music Interactive, said: "It’s fantastic to see how the demand for radio downloads has grown since we first offered them in 2004. These figures underline […]
The Hobson and Holtz Report – Podcast #105: January 23, 2006
Content summary: The Bad Pitch Blog; blogging Gonzo the Whale; Washington Post comments brouhaha; science blogs as a vehicle for selling ads; thoughts, commentary and a question from The Copenhagen Bloggers; Lee Hopkins’ report; Shel’s and Neville’s podcast interviews; listeners’ comments discussion (stop talking about rewinding; adopting intelligent evaluation for PR; IABC, corporate blogs, CPRS); […]
Edelman PR podcast coming
News via email today from Phil Gomes about earSHOT, a new podcast from Edelman PR, that he will be presenting. Phil wouldn’t say when the first edition will be out other than “soon” (and that it will be cool). If you sign up now to the RSS feed, you’ll get the teaser podcast, a 40-second […]
The road to transparency at Davos
The 2006 annual meeting of the World Economic Forum begins today in Davos, Switzerland. The organizers say there will be 2,340 participants from 89 countries including 15 heads of state or government, 13 union leaders and over 30 heads of non-governmental organizations. This year, 735 participants are at the CEO or Chairman level. What makes […]
Choice podcasts from Davos
I’ve spent a little time today listening to a few of the audio recordings from the World Economic Forum meeting in Davos, Switzerland. Interesting listening, many of them, even though they are recordings of speeches and sessions which you can read about in mainstream media reporting. The really interesting ones, though, are the informal and […]
The Hobson and Holtz Report – Podcast #107: January 30, 2006
Content summary: Windows Live; Google in China; Weber Shandwick hires Jeremy Pepper; BluePulse apologizes and wins; US bloggers get an Amsterdam junket; Cirque du Soleil invites bloggers to Canadian debut; listeners’ comments discussion (paying attention to Technorati); the music. Show notes for January 30, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, […]
Podcasting choices: Audacity or Adobe Audition?
When I started podcasting, I used the free cross-platform audio editor Audacity as my application of choice for recording and editing audio. This is a common route that many people go when they start out podcasting. Audacity is very good and easy to use. Good enough, in fact, for many people to stick with it. […]
The 2006 Forum: A milestone event for communicators
I’ve just finalized setting up my trip to California at the end of this month to participate in the New Communications Forum which takes place in Palo Alto from 1-3 March. My podcasting partner Shel Holtz and I are running a workshop at the Forum, the Podcasting 101 pre-conference ‘boot camp.’ This is a half-day […]
New magazine for podcasters launched
In show #103 of our podcast last month, Shel and I talked about ID3 Podcast Magazine, a new print publication about podcasting launching in May. Well, you don’t have to wait until May if you want to get your hands on a brand new magazine about podcasting as the first edition of such a new […]