Blogging: It’s the real thing

A highly-readable and lengthy feature on blogging is in the 10 January issue of Fortune magazine, as part of its look at the 10 technology trends to watch in 2005.

Blogging is number 1 on Fortune’s top 10 list:

Freewheeling bloggers can boost your product—or destroy it. Either way, they’ve become a force business can’t afford to ignore.

According to blog search-engine and measurement firm Technorati, 23,000 new weblogs are created every day—or about one every three seconds. Each blog adds to an inescapable trend fueled by the Internet: the democratization of power and opinion. Blogs are just the latest tool that makes it harder for corporations and other institutions to control and dictate their message. An amateur media is springing up, and the smart are adapting.

Unlike earlier promises of self-publishing revolutions, the blog movement seems to be the real thing. A big reason for that is a tiny innovation called the permalink: a unique web address for each posting on every blog. Instead of linking to web pages, which can change, bloggers link to one another’s posts, which typically remain accessible indefinitely. This style of linking also gives blogs a viral quality, so a pertinent post can gain broad attention amazingly fast—and reputations can get taken down just as quickly.

Fortune | Why There’s No Escaping the Blog

5 thoughts on “Blogging: It’s the real thing”

Thanks for this article … and for your blog.
Happy new year.
PS : I’m leaving France for morroco (new opportunities of business in emerging contries)

Thanks, Laurent.
Good luck in Morroco. Hope to read about your new venture in your blog!

Thanks, and you are welcom 🙂

2005 : Année du blog professionnel

2005 sera l’année du blog suivant Fortune. Nous allons passer de l’ère des pionniers à l’ère des professionnels :- L’hébergeur de blog cherchera à équilibrer ses comptes.- Le blogger (journaliste, écrivain, …) cherchera des revenus (1). …

2005 : Année du blog professionnel

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