Show notes for February 24, 2005.
Welcome to For Immediate Release: The Hobson & Holtz Report, a 54:14-minute conversation recorded live via Skype from Chicago, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 22MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio.)
In this week’s show:
Intro:
- 00:31 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes
Short Takes:
- 01:47 The GM interview – comments and what other bloggers say in their blogs; building connections
- 11:47 Upcoming interview with Robert Scoble, Microsoft
- 12:30 Text information vs podcasts, and downloads
- 13:52 Jason Kottke quits job to become a full-time blogger; how feasible is blogging full time?
- 20:14 Skype – the service and third-party developments: new Skype-SMS gateway service
- 25:04 Products and services and beta developments – partnering for added value
- 27:54 Constantin Basturea’s PR blogger list and The New PR Wiki
Feature:
- 33:20 Marketing, the web and RSS – it’s about building connections and relationships
Outro:
- 48:40 Next week’s interview: Steve Rubel, Thursday March 3; how to give your feedback; show notes; about the music and the band; outro music
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:
Short Takes – Michael Wiley, General Motors, GM FastLane Blog, Robert French, Technorati, Lee Lefever, Kevin O’Keefe, Olivier Tripet, Robin Capper, Bob Lutz, Hass MS&L, PubSub, Robert Scoble, Shel Israel, The Red Couch, Jason Kottke, Weblogs, Geek News Central, Chris Pirillo, Lockergnome, Skype, Connectotel, Engadget, Apple, iPod, Constantin Basturea, Blogdigger, Headlines from PR Weblogs, The CEO Blogs List, New Communications Forum 2005, The New PR Wiki, Firefox, Internet Explorer, IE blog, Northern Voice.
Feature – Robert Scoble, The Tipping Point, Jupiter Research, Eric Peterson, Michael Gartenberg, Financial Times, Dave Winer, Steve Rubel, AP, Yahoo News, Reuters, Renee Blodgett, NewsGator, VNU, Microsoft Outlook, Feed Demon, Microsoft Office, Tom Foremski, Silicon Valley Watcher, Internet 2.0 initiative, Amazon.
Outro – Steve Rubel, Podsafe Music, James Yorkston & The Athletes, For Immediate Release, A Shel of My Former Self, NevOn.
If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday February 28…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
You discuss not being able to identify a profit model for blogs and how quitting one’s jobs to blog may be like one of your brother’s quitting his job as a construction defect’s lawyer to play with a train set at home (believe it was).
It’s ironic that lawyers may have the best profit model for blogs of all professions and business people. Lawyers have for hundreds of years marketed themselves by speaking, writing and getting interviewed as a means to demonstrate their expertise for their target audience.
So blogs focused on a niche area of law read by regular readers in the target audience of the lawyer have huge value. Blogs establish one as a reliable and trusted authority – an expert. It is a small step from seeing someone as a expert to hiring them when you need such a expert.
Lawyers charge hundreds of dollars per hour. Blogs bring them work. Blog publishing is working for customers of my company, LexBlog, which offers a turnkey professional marketing blog solution for lawyers.
The brother who is a lawyer representing insurance companies on construction defects could do a construction defect law blog (heck, I would do it for him to demonstrate the point for you). Content would be news and legal cases on the subject plus his insight and commentary. He will not only be all over the search engines on the subject, he will be read most in house counsel at insurance companies dealing with the subject. He will be contacted by trade magazines, he will be invited to speak on the subject and he will be contacted by people from throughout the country he could have never reached but for the blog.
Identify an area or a locale, learn how to blog and grow your business as a lawyer. Now that’s a profit model for blogging.