Jeff Jarvis has a great illustration on how easy it is for anyone to participate in broadcast communication:
Who needs a multimillion-dollar studio? What you see above is the blogcast studio: A Logitech laptop camera atop my screen; the screen atop a box to get it to eye-level; notes for the spiels taped to the screen; MSM Messenger to show the video; a phone to get the audio back; a very long ethernet cable to get to the router so we didn’t rely on wireless; lots of lamps … et voila: TV.
New word: blogcast.
The convergence of citizen broadcasting with mainstream media! Anyone, anywhere, anytime.
The possibilities are endless.