In show #63 yesterday of For Immediate Release: The Hobson & Holtz Report, I commented on the latest news in the Dell hell saga as reported by Jeff Jarvis.
While the situation looks hopeless, I’d like to think that Dell‘s corporate communicators and PR teams just need a little more pushing to the fountain so they can see where the water is.
Steve Rubel swiftly does this today with some sound PR advice to Dell on how they can engage with customers and influencers in the blogosphere.
Heed the advice, Dell. Not because it’s free – it’s simply good advice.
I Love the Blogosphere
Why? Because everyone can express their opinion… European PR genius Neville Hobson: “Heed (Steve’s) advice, Dell. Not because it’s free – it’s simply good advice.” Tech journalist Dwight Silverman: “Steve, gimme a break! Your fingers moved on this be…
Like I posted on his blog, some of the ideas aren’t that bad, but it’s more of a stop-gap then advice, and while I like the idea of the blog tour, who gets chosen? Yes, I know that it’s not reality, but blogs were supposed to be the great equalizer, and that has quickly gone the way of the Dodo bird.
What are the long-term results for this – and, at the end of the day, it’s both long-term and short-term that we need to take into consideration.