Italian blog portal Blogo.it has secured another first – Italian car maker Alfa-Romeo is sponsoring Autoblog.it from today, 1 September.
This is the first blog sponsorship deal for a European blog by a major automotive brand, Blogo.it said.
In a press release, Blogo.it’s Luca Lizzeri said, "in January 2005 Autoblog.it had 20,000 page views in the whole month. At the end of August, page views were more than 25,000 per day, 500,000 in the whole month notwithstanding the holidays. And the ‘back to work’ growth record is very encouraging for September."
In July, Blogo.it announced a sponsorship deal with Ducati, the superbike brand, for its Motoblog.it motor bike enthusiasts’ blog, the first sponsorship for a commercial blog in Europe.
Blogo.it certainly is blazing a trail in Europe in its success in attracting major commercial sponsorship for niche-interest consumer blogs.