Content summary: Listeners’ comments (on US radio stations switching formats; applying to be a host on FIR; driving a communications revolution; good idea to interview Tudor and Angela; how to get politicians on your podcast; on not being able to bookmark a podcast); podcasting much in the news this week; helping hands for PR agencies […]
Category: Communication
IBM publishes guidelines for employee bloggers
The news last Friday that IBM is introducing a large-scale corporate blogging initiative has attracted plenty of attention, both in the blogosphere and by mainstream media. Today, IBM published on its employee intranet its draft guidelines for corporate blogging. James Snell, a member of IBM’s Software Standards Strategy Group, has posted those guidelines on his […]
The Hobson and Holtz Report – Podcast #33: May 16, 2005
Content summary: Solving recent audio problems; listeners’ comments (on improving audio quality; blocking employee access to blogs; tools to create RSS feeds; Nikon’s camera problems and the PR perspective; the media and podcasting; media training movie); readers write to Business Week about their blogging cover story; upcoming communication and blog events in Australia; search engine […]
Learning more about podcasting
In late March, Shel and I were interviewed about podcasting by Steve Lubetkin for a column he was writing for the Spring 2005 issue of Attitudes, the quarterly magazine of the Jewish Community Voice of Southern New Jersey in the US. Steve writes the regular tech column for the Attitudes print magazine. His article that […]
RSS as the self-contained information experience
Following my post a few days ago on getting more from your RSS feed, in particular on using Feedburner’s new Total Stats Pro service, I read a very interesting report on ClickZ about RSS advertising. In the report, ClickZ managing editor Pamela Parker interviews Feedburner CEO Dick Costolo to discuss his company’s experimentation with advertising […]
The Hobson and Holtz Report – Podcast #34: May 19, 2005
Content summary: Listeners’ comments (on IBM’s blogging guidelines; on a great podcast for marketers and PRs who want a tech twist with their communication); the case of the computer lock and the toilet roll; communicators in government and layers of bureaucracy; blogs and creating consumer trust; in communication, as always, the audience is in charge; […]
Cool video promotes podcasting feature
Here’s a great example of AIDA – a short video about a feature on podcasting in the latest edition of MAKE: magazine. When you view the video, you can see that this looks like a terrific feature article. Terrific enough to go out and buy the magazine. That’s the only way you’ll get to the […]
Interview: Mike Wing, IBM – May 20, 2005
For anyone with an opinion about corporate blogging, the big news this week was IBM’s dynamic step into the blogosphere with their initiative to enable employee blogging and making publicly available their detailed employee blogging guidelines. In this special edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 53-minute conversation with Mike […]
Skype blogs to create community
Skype has started a blog – and it looks very good indeed. This could be a great example of how a blog can play a key role in building and cementing positive relationships with customers. One of the ongoing criticisms of Skype has been the way in which the company really hasn’t engaged well with […]
A business model for podcasting
Software veteran Dan Bricklin (remember VisiCalc?) started podcasting last week: I’ve finally started my own podcast, "Dan Bricklin’s Software Licensing Podcast". It will be a series of interviews and perhaps other material that should be of interest to people who care about the legal and managerial aspects of software licensing in general, Open Source licenses […]
Podcasting is almost mainstream
Is podcasting really starting to move as a serious business communication tool, never mind it’s entertainment appeal? Yet more signs: 1. iTunes to directly support podcasts Engadget via Charlene Li: Steve Jobs just revealed at the D: All Things Digital Conference that iTunes 4.9 will add support for podcasts. With one click you’ll be able […]
The Hobson and Holtz Report – Podcast #35: May 23, 2005
Content summary: Listeners’ comments (on Rush Limbaugh podcasting, building trust for a blog, tech issues with podcasts and iPods, guest hosting FIR, creating an RSS feed for blog comments); Kensington lock hack follow up; a savage view of Naked Conversations; favourite podcasts and how to produce them; Flash-ing round workplace restrictions on browsers and aggregators; […]
The Hobson and Holtz Report – Podcast #36: May 26, 2005
Content summary: Listeners’ comments (on Autodesk’s blog and podcast combo; which non-tech companies use blogs; how to structure Desert Island Discs); podcasting in the news: going mainstream; Blogebrity and reality or not; looking for writers via blog posts; the virtues of print; RSS comes to Microsoft’s Knowledge base; the London geek mega-dinner next month. Show […]
Nokia’s rap on the knuckles
BBC News: Phone maker Nokia has been reprimanded by Finland’s financial market watchdog and stock exchange for not releasing positive earnings news quickly enough. Listed in New York and Helsinki, Nokia followed US rules but did not abide by Finland’s, the regulators said. Nokia should have told investors about the improved fourth-quarter earnings and sales […]
Who understands the EU constitution?
So the French voted ‘non’ yesterday to the proposed European Union constitution. That shouldn’t be a surprise, really, given the broad lack of general understanding in Europe about what the constitution means and what all its effects would be. You can’t say there’s not plenty of information about the constitution – take a look at […]
The Hobson and Holtz Report – Podcast #37: May 30, 2005
Content summary: Listeners’ comments (on podcast vertigo and rich media search; full-content RSS feeds are the way to go; garbled ID3 tags); getting on an email blacklist – and getting off it; more Naked Conversations; tips on presentations; Flash-based RSS aggregator; good and bad business podcast listening; Flash-based media players and MP3 files; Desert Island […]
The Hobson and Holtz Report – Podcast #38: June 2, 2005
Content summary: Listeners’ comments (on how to track podcast listeners); fighting email spam – an open source PR project; US government PR gaffe; blogging as a corporate job; more podcasting developments; Boeing’s test pilots’ blog; stealing RSS content. Show notes for June 2, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a […]
EPIC update 2015
Is this a vision of the very near future? Brazil, 1984, Blade Runner and The Matrix all rolled up into one? Or perhaps an Elliott Carver-esque future but without the mainstream media (or James Bond)? Whatever you might think of how we all will publish and consume news and information in the coming years, and […]
First the foundation, then the PR
What next for European unity, following the rejection of the idea of a European constitution by voters in France and The Netherlands? Stuart Mudie wonders if Europe needs better PR: […] As far as I can tell, many people feel simply that they didn’t understand what they were being asked to vote on and decided […]
Microsoft tech webcast bonanza
If you can’t get to TechEd US, Microsoft’s annual get-together of IT professionals and software developers, there is a way you can still be part of it. Angus Logan in Australia has a list and links to all the webcasts that will be done from the event which started yesterday and runs until 10 June. […]