I had an email last week from my professional association, IABC (International Association of Business Communicators), with an update on what’s happening with the association’s accreditation programme. A great deal, actually, which has given me cause to reflect on what a superb professional development opportunity accreditation is. The formal description of the programme says accreditation […]
Category: Communication
The copywriter who may now get it
Copywriter and direct marketer Bob Bly, who was vilified by many bloggers earlier this month for his claim that blogs are a complete waste of time, has now started his own blog. As a result of Bly’s claim, some interesting conversations developed on a number of blogs, including mine, in which Bly did participate – […]
IABC blog disappointment continues
Today’s the 30th anniversary of the IABC Chair blog. Clarification – the 30th consecutive day since anything was posted to the blog. Fellow IABC members and bloggers Shel Holtz and Allan Jenkins have some comments about this today, and some good suggestions on what IABC can do to get back on track with the blog. […]
The sweat shop computer games industry
If you followed the story of ea_spouse, the wife of the Electronic Arts employee who wrote in her personal blog a from-the-heart tale about working conditions and practices at the game developer and the effects on her husband and family, a report in the New York Times throws some more light on what it’s like […]
Survey: The world’s most respected companies and leaders
Following the Wall Street Journal’s report last week on the most respected companies in three European countries comes the Financial Times and PriceWaterhouseCoopers with a much wider and in-depth report on the world’s most respected companies. Both the FT’s and PWC’s websites contain a wealth of detailed information from this 7th annual survey, which questioned […]
A perfect visualization
Here’s a great contribution to the growing amount of information out there on the broad topic of why an organization should blog: Imagine a room with tens of thousands of your customers talking about your company and your products. That’s one way to think about the blogging community (the blogosphere). The choice for companies is […]
Tune in to Wiki Radio
Spend an amusing 25 minutes or so listening to Wiki Radio. Chat/music/phone-in radio show format. A highly entertaining way to understand what wikis are all about. (Via Ross Mayfield’s del.ico.us links for 2004-11-25)
The audience also controls how you communicate
The Wired story a few days ago on a survey carried out by The Washington Post into the changing reading habits of its 18- to 34-years-old readership segment is also significant from an organizational communication point of view. What the Washington Post survey showed was that people in this age range just aren’t interested in […]
Sound advice for pitching bloggers
While Google searching relating to a communication project I’m working on, I came across an interesting article on the PRSA website about pitching bloggers. Nothing to do with what I was searching for, but it made me stop and read it. Consider these key points from the article: The most important thing a publicist can […]
IABC Chair blog: About to be relaunched?
Brian Kilgore asks: Is the IABC chairman’s blog dead or alive? It does look dead. No new posts since 24 October (the 30-day anniversary of no posts was marked last week). While the IABC Chair blog is still there, the link to it has now disappeared from the home page of IABC’s main website. So […]
The visionary road for internal blogging
Tim Bray of Sun Microsystems argues that the only feasible way an organization can get started with blogging is through a top-down approach: It’s going to have to happen much the same way it did here at Sun: your CEO or COO or whatever is going to have to say Make it happen! and then […]
One swallow does not make a summer
So IABC chairman David Kistle finally blogged a new post yesterday on the IABC Chair blog, nearly six weeks after his last post. He says, “I’ve heard from more than a few that they thought the Blog was dead or dying, but that’s not the case.” That’s good to hear, David. Does this mean we […]
Easy customer relationship building
Add this one to your list of examples to use in answering the question, "So what can a blog do for enhancing my customer relationships?" Nick Bradbury, the developer of Feed Demon (RSS aggregator and reader) and TopStyle (HTML and CSS editor), has a bit of a problem concerning another software developer who has a […]
Contribute thinking for a new communication model
As part of preparation for an IAOC blog discussion in January, Elizabeth Albrycht is asking for thought contributions from communicators: I believe a fundamental shift in the entire model of communications (under which I include marketing, PR, advertising, etc.) is now possible. I am talking about moving from the old command/control, uni-directional, war-metaphor driven practices […]
Changes in the works at Electronic Arts
It’s part of a modern-day sweat-shop industry with it’s high-tech work force toiling like galley slaves chained to their benches. So said the New York Times in an article last month describing Electronic Arts. This is about ea_spouse, the wife of the Electronic Arts employee who wrote in her personal blog last month a from-the-heart […]
A conversation with Ned Lundquist on IABC accreditation
For business communicators, IABC accreditation is an effective way to benchmark yourself against a set of proven standards. I wrote a commentary in this blog a few weeks ago on my own beliefs in the value of this excellent professional development programme. My blog post is just one particular message, though. What do you really […]
Some evangelism on Forrester’s vision
Not everyone sees the visionary road for internal blogging as Charlene Li of Forrester Research does. It looks like I’m one of the seemingly few who very firmly does share that vision on how blogging might evolve in companies as part of an integrated communication and information-sharing system or process, and as a means unto […]
Ragan Report is not required reading
Well, I’ve been seriously rapped over the knuckles by the Ragan Report newsletter. They’ve called me to task for critical commentaries I’ve posted in this blog about the IABC Chair blog. I’m accused of being hysterical, harrumphing, making teary posts and sobbing. Not only that, I also ‘admit’ to having a thing about communication and […]
How a blog will help Macy*s NY
My PubSub subscription that gives me RSS feeds of blog posts that contain the phrases “organizational communication” or “corporate communication” (see earlier post) continues to provide some really interesting news and information. For instance, Workers Rights and Comfortability: Key to Productivity at Macy*s Herald Square, a post today in the Positive Energy Activates Constant Elevation […]
Firefox momentum continues
Two more Firefox milestones: Over 10.2 million downloads of the version 1.0 release in just over 30 days. The full-page ad in the New York Times is planned for publication this Wednesday 15 December. More information at Spread Firefox. Related NevOn posts: Helping Firefox spread the word Firefox call to arms paying off