Transforming corporate identities beyond the razzle dazzle

The Consumer Electronics Show in Las Vegas certainly was the place this week for many companies to announce a dazzling array of new tech products, alliances and ventures. The best place I found to keep up with what was going on was the excellent Engadget CES blog which had a non-stop stream of posts. Another […]

Intelliseek acquired, forms part of new VNU-backed company as VNU looks to be acquired

Two of the leading companies in tracking and analysing what consumers are talking about online have joined forces to create, in the words of the formal press release, the new global standard for measuring and understanding word-of-mouth behavior and influence. Market intelligence firm Intelliseek has been acquired by word-of-mouth research and planning company Buzzmetrics. The […]

FIR Interview – Pete Blackshaw, Intelliseek – January 17, 2006

Following today’s joint announcement by Intelliseek and Buzzmetrics on the merger of those two firms into a new company backed by media group VNU, Shel and Neville spoke to Pete Blackshaw, Intelliseek’s Chief Marketing and Customer Satisfaction Officer. Conversation points: The joining together of Intelliseek and Buzzmetrics; VNU and being acquired; developments in tracking and […]

Imagine if Chevron had used a blog instead

Listening this morning to a BBC World Service radio interview with Peter Robertson, vice-chairman of the Chevron oil company, I was struck in particular by his commentary about a website where the public can join Chevron in an online discussion about the future of energy. Overall, I found it a fascinating interview, with its discussion […]