The Hobson and Holtz Report – Podcast #16: March 17, 2005

Content summary: Listeners’ comments: on PR ethics, slowing down podcasts, learning the ins and outs, listening to a ground-breaking first podcast, music and intersection with the past; Podshow.com and lowering the barriers to entry; folksonomies and categorizing your information; new communication channels too early for Europeans; iPodder new release and FeedDemon’s podcasting. Show notes for […]

The Hobson and Holtz Report – Podcast #17: March 21, 2005

Content summary: Listeners’ comments: on suggestions for how to comment, video and vlogging trends, differences between internal blogs and bulletin boards; interview – an open conversation with Steve Rubel; discussion about the interview; planned changes in show format for future interviews. Show notes for March 21, 2005 Welcome to For Immediate Release: The Hobson & […]

The Hobson and Holtz Report – Podcast #18: March 24, 2005

Content summary: Listeners’ comments: on reporting rather than commenting, bulletin boards and blogs, listening on the bus, not listening on the run, fixing a mashup; blogs and communicators in Europe; changing demographics for media; GM’s new podcasts and other podcast developments; open source marketing; IABC; Robert Scoble and time challenges for bloggers; Creative Commons tool […]

An open conversation with Steve Rubel, Micro Persuasion

Last Monday 21 March, Shel and I interviewed Steve Rubel for The Hobson & Holtz Report bi-weekly podcast. Steve is Vice President Client Solutions at CooperKatz, a New York PR firm, and author of the Micro Persuasion blog. He is arguably the most prominent and influential blogger in the PR profession either side of the […]

The Hobson and Holtz Report – Podcast #19: March 28, 2005

Content summary: Listeners’ comments: keep it up, ego boosting and a listening experience; video news releases and responsibilities; relying or not on third-party web services; new tool for tracking where a conversation goes; the Disney mouse that roared; asking the blogosphere for input on policy; the risks of writing and posting without due diligence. Show […]

The Hobson and Holtz Report – Podcast #20: March 31, 2005

Content summary: Listeners’ comments: audio comments and a few written ones, too, on VNRs, multimedia search, and new blogs; Elizabeth Albrycht’s advice column; Nielsen-Norman’s top 10 intranets; Microsoft’s newly named stripped-down Windows XP for Europe; new bloggers at GM’s Fastlane blog; Yahoo 360; faux blogs; and monitoring employees’ online behavior. Show notes for March 31, […]

The Hobson and Holtz Report – Podcast #21: April 4, 2005

Content summary: Listeners’ comments: podcast annotating, indexing and navigating; running VNRs and press releases is shoddy journalism; mainstream media is not the way to go with youth messaging; searching blog feeds for photos, audio and video; Print media will still be around for a while; Darren Barefoot’s not smoking the podcasting dope; Catholic Insider at […]

The Hobson and Holtz Report – Podcast #22: April 7, 2005

Content summary: Listeners’ comments (employee monitoring and performance; don’t write off podcasting; time-shifted podcasting, cars and home PCs; more on VNRs and responsibility, and audio search; smoking the podcasting dope down under); political scandal in Canada and media muzzling; update your crisis communications plans; Pew’s lost credibility; Macaw Nederland’s employee bloggers; IABC CafĂ© launches. Show […]

The Hobson and Holtz Report – Podcast #23: April 11, 2005

Content summary: Listeners’ comments (podcasters’ and bloggers’ credibility on reporting information; what’s your favourite tool for conductng a communications audit and why?; on not liking listening to Catholic Insider; another perspective on the Gomery inquiry in Canada); blog aggregators, attribution and copyright; video news releases re-visited; organization turf wars on who owns branding; General Motors, […]

Interview: James Cherkoff and Johnnie Moore on Open Source Marketing – April 12, 2005

In this first of our new series of For Immediate Release podcast interviews, separate from our "Hobson & Holtz Report" bi-weekly podcasts, Shel and I enjoyed a 35-minute conversation with James Cherkoff and Johnnie Moore about open source marketing. Download the conversation here (MP3, 14.6MB), or sign up for the RSS feed to get it […]

The Hobson and Holtz Report – Podcast #24: April 14, 2005

Content summary: Listeners’ comments (on open source marketing and the interview with James Cherkoff and Johnnie Moore; podcast tags; on Rupert Murdoch and the internet; where will co-creation take us?; world’s first train wi-fi in UK – not; on video news releases and FCC clarification; blog post republication without attribution will grow; on GM, the […]

The Hobson and Holtz Report – Podcast #25: April 18, 2005

Content summary: Listeners’ comments (on syndicating your RSS feeds and what a church is doing; Technorati search on your name can turn up unknown aggregated content; on keeping up the good work; more on professional journalists vs bloggers; thanks for the mention and the cool show; considering joining IABC and is MyComm any good?); intranets, […]

The Hobson and Holtz Report – Podcast #26: April 21, 2005

Content summary: Listeners’ comments (on not knowing what to think about blogs; recording on an iPod; on enjoying open source marketing interview; more on character blogs; screencasting and Camtasia; on IBM intranets and good publicity; suggestions for transcribing interviews; syndicating RSS content; from our Australia correspondent); report on the Blognomics conference; don’t dismiss press releases; […]

The Hobson and Holtz Report – Podcast #27: April 25, 2005

Content summary: Listeners’ comments (on character blogs, recording with an ipod, our mention in the New Scientists article on Skype, FeedDemon, our review of Yahoo 360 and employer monitoring of employee e-mail and online activity); Les Blogs update; Business Week’s cover story, "Blogs Will Change Your Business," communication strategic planning, executive voice in a CEO […]

The Hobson and Holtz Report – Podcast #28: April 28, 2005

Content summary: Listeners’ comments (on featuring FIR, snarkiness by Business Week, having a guest host for the show, archiving and broadcasting audio input, blogs that float in outer space, audio blog summaries, syndicating RSS feeds, yet more on character blogs, doing promos like Adam Curry, searching podcasts by keywords); a broad review of Les Blogs; […]

The Hobson and Holtz Report – Podcast #29: May 2, 2005

Content summary: Listeners’ comments (on communication strategy, measurement, champagne and tea "from our Australian correspondent"; on communication impact of blogs; podcasting at Les Blogs; identifing a blog author; equipment for mobile podcasting); Doc Searls at Les Blogs; Business Week’s cover story on blogs; lots of developments with podcasting; upcoming interviews in May; suggestions for co-hosts […]

The Hobson and Holtz Report – Podcast #30: May 5, 2005

Content summary: Listeners’ comments (on the Paris Hilton podcast, Adam Curry’s and Ron Bloom’s strategy cast, how podcasts can keep you from getting a traffic ticket, saving shows on a dedicated hard disk, the Business Week blogging cover story – from Business Week – and corporate vs. blogs vs. trade media); downloading sound clips from […]

The Hobson and Holtz Report – Podcast #31: May 9, 2005

Content summary: Listeners’ comments (on being talked about at the New York geek dinner, sound clip joke, URL misdirecting to Microsoft home page, making PR accessible, podcasts and Podscope); what Paris Hilton could have done with her podcast; the occasional conflict between corporate communications and marketing; political podcast interviews at the UK general election; retrofitting […]