The cover story about blogs in last week’s Business Week (magazine cover date today, 2 May) has been widely commented on in blogs around the world. For instance, a Technorati search of blogs that link to the cover story shows over 170 blog posts so far. Even more interesting, though, is seeing the conversation thread […]
Category: PR
Integrating blogs with PR and marketing
First there was Business Week featuring Steve Rubel in their cover story on blogs last week, complete with full-page photo. That feature evangelizes blogs, exploring the business perspective in quite a different way to other recent mainstream media reporting, and in a far more relevant way for the business reader. Today, the Wall Street Journal […]
Clued and clueless
Jeremy Pepper has posted a great interview with US tech journalist Dan Gillmor, probably best known for his seminal work We The Media. Two comments Dan makes in the interview leapt out at me: I can reiterate my plea that PR folks focus hard – on the behalf of their clients – on putting anything […]
Constantin’s delicious links
I missed seeing this when it started last week (been away and still getting fully back up to speed) – Constantin Basturea‘s excellent del.icio.us digest. Here’s Constantin’s deal: 1. the selection of headlines and the comments are, well, mine (I don’t claim objectivity)2. you’ll (also) get links to postings from outside the PR BlogLand, but […]
Interview: Mark Elbertse and Hans Mestrum, Tulip Computers – May 11, 2005
In this latest in our series of For Immediate Release podcast interviews – complimentary to our regular "Hobson & Holtz Report" bi-weekly shows – Shel and Neville enjoyed a 24-minute conversation with Mark Elbertse, Chief Executive Officer, and Hans Mestrum, Trendwatcher, of Tulip Computers NV headquartered in Amersfoort, The Netherlands. Our conversation centered on Hans […]
Podcasting: Adding the human and informal touch
Some say it’s a revolution that will change radio broadcasting and people’s listening habits for ever. Others say it’s a fad that’s of limited appeal and use beyond geeks and enthusiasts. Whatever anyone says, you’d have to admit that something that, in just eight months, has rocketed out of nowhere and today got big companies […]
Boeing takes second step with 777 blog
Aircraft maker Boeing launched a new blog ten days ago – Flight Test Journal, a place where the engineers and test pilots of Boeing’s new 777-200LR Worldliner talk about their work in getting the world’s longest-range commercial airplane ready for commercial service. Only two posts so far, but it looks like the scene has been […]
First the foundation, then the PR
What next for European unity, following the rejection of the idea of a European constitution by voters in France and The Netherlands? Stuart Mudie wonders if Europe needs better PR: […] As far as I can tell, many people feel simply that they didn’t understand what they were being asked to vote on and decided […]
PR gaffe burns Wal-Mart PR director and agency
Daily Telegraph: The Wal-Mart publicity manager behind an advert that equated the retail giant to victims of the Nazis has resigned. Peter Kanelos, who had overseen public relations in Arizona and southern California on behalf of Wal-Mart, left his job yesterday, a few weeks after the company apologised for its PR gaffe. And what a […]
Can Ketchum walk the new media talk?
I was reading the press release issued yesterday by Ketchum Public Relations announcing their new service offering called Ketchum Personalized Media: "a global service that advises organizations to know how, why and when to integrate the growing roster of online and wireless media – from blogs and podcasts to mobile marketing – into their overall […]
The next wave in video communication
I received a press release in my email overnight from Stuart Jacobson at Santa Cruz Networks announcing vSkype, what looks to be a very cool tool for holding video conference calls via Skype. Skype Journal has the scoop on the story, though, with a detailed post last night by Bill Campbell: Today Santa Cruz Networks […]
Corporate responsibility reporting enters the mainstream
International accounting firm KPMG has published the results of its latest survey on corporate responsibility reporting. The survey report shows continuing support for corporate responsibility and open communication by the leaders of many of the world’s most successful and biggest companies: Corporate responsibility (CR) reporting in industrialized countries has clearly entered the mainstream, with Japan […]
vSkype rocket
Launched in beta just three days ago, the vSkype video conferencing plug-in for the Skype internet phone sevice has certainly grabbed the attention of an awful lot of people. From an email conversation last night with Stuart Jacobson, vSkype CEO: […] You might be interested to know that we have had ~50,000 downloads in 36 […]
Ketchum dissected
Poor Ketchum. After all the derision in the PR blogosphere during this past week to their news about their new-media service offering, they might have been hoping things had died down now. Not so. Today, Constantin Basturea posted an excellent dissection of Ketchum’s offering and the variety of commentaries from PR bloggers. Recommended reading. Especially […]
New report focuses on PR aspects of corporate blogging
Niall Cook writes about a new report called How are corporate weblogs affecting public relations practice? that examines corporate blogging from a PR perspective, focusing on three questions: What are the benefits and risks of corporate blogging? What are the underlying theories that can increase understanding of corporate blogging? What are the best practices PR […]
Blogs: No substitute for personal communication and trust in the workplace
PR Week published a pretty good piece about policies and guidelines for employee blogging last week. The article includes much of the type of counsel and advice on why companies should have polices or guidelines that you’d expect to see now, given previous media reporting on this topic as well as the widely-reported examples of […]
Ketchum starts to climb the mountain
They are paying attention after all – Adam Brown, director of eKetchum, leaves a comment on Constantin’s blog as a response to PR blogosphere criticism about Ketchum’s announcement last week on their new-media service offering. While I don’t want to continue any Ketchum-bashing, I will say that Adam’s response hardly addresses any of the criticisms […]
Podcasting is no fad
A tip from Constantin Basturea led me to the new travel podcast site from airline Virgin Atlantic, launched last week. Produced for Virgin Atlantic by Rainey Kelly Campbell Roalfe/Y&R and Manning Gottlieb OMD, and created by podcast producer Loudish, the first topics in a series of podcasts – guides to New York – is available […]
The new trust changes everything
Last month, when Fredrik and I advertised in our respective blogs for freelance writers to join us in a communication project we’re jointly working on, we were taking the next steps in a Big Experiment we’d started. This Big Experiment is to do with collaborative working and the role of blogs, and what that means […]
UK focus on blogs from PR Week
PR Week UK published a feature on blogs in this week’s edition of the PR industry’s magazine, out today. It’s the first real focus on the medium in the UK from a PR perspective. Entitled Blogs cast a shadow, the feature should be a big help in raising awareness of blogs as a business communication […]