For anyone with an opinion about corporate blogging, the big news this week was IBM’s dynamic step into the blogosphere with their initiative to enable employee blogging and making publicly available their detailed employee blogging guidelines. In this special edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 53-minute conversation with Mike […]
Category: Professional Development
The Hobson and Holtz Report – Podcast #35: May 23, 2005
Content summary: Listeners’ comments (on Rush Limbaugh podcasting, building trust for a blog, tech issues with podcasts and iPods, guest hosting FIR, creating an RSS feed for blog comments); Kensington lock hack follow up; a savage view of Naked Conversations; favourite podcasts and how to produce them; Flash-ing round workplace restrictions on browsers and aggregators; […]
Knowing right from wrong is intuitive
Last month, 119 applicants to Harvard Business School followed a link on a Business Week message board to access a website containing confidential information about their admittance, a Financial Times report says. Harvard decided this constituted hacking and Kim Clark, the dean of the business school, decided the applicants would all now be rejected. This […]
The Hobson and Holtz Report – Podcast #36: May 26, 2005
Content summary: Listeners’ comments (on Autodesk’s blog and podcast combo; which non-tech companies use blogs; how to structure Desert Island Discs); podcasting in the news: going mainstream; Blogebrity and reality or not; looking for writers via blog posts; the virtues of print; RSS comes to Microsoft’s Knowledge base; the London geek mega-dinner next month. Show […]
The Hobson and Holtz Report – Podcast #37: May 30, 2005
Content summary: Listeners’ comments (on podcast vertigo and rich media search; full-content RSS feeds are the way to go; garbled ID3 tags); getting on an email blacklist – and getting off it; more Naked Conversations; tips on presentations; Flash-based RSS aggregator; good and bad business podcast listening; Flash-based media players and MP3 files; Desert Island […]
The Hobson and Holtz Report – Podcast #38: June 2, 2005
Content summary: Listeners’ comments (on how to track podcast listeners); fighting email spam – an open source PR project; US government PR gaffe; blogging as a corporate job; more podcasting developments; Boeing’s test pilots’ blog; stealing RSS content. Show notes for June 2, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a […]
The Hobson and Holtz Report – Podcast #39: June 6, 2005
Content summary: Listeners’ comments (on starting a podcast; Boeing’s blogging guidelines; full-time vs. part-time blogging; broken headsets; PR advice for the US government); keeping political commentary away; what’s next for Europe?; Lee’s 4 learnings; finding out who listens; podcasting growth and Apple’s lead; new books on podcasting; guest co-presenter for the next show; some of […]
The Hobson and Holtz Report: Podcast #40 – June 9, 2005
Content summary: Introducing our co-host, Sam Whitmore; Listeners’ comments (on a new iPod-focused wiki and the work involved in creating audio comments); consequences of the isolation of print publications from their online staffs; Neville’s introductory comments from London, including a discussion about an airline survey; the hard-dollar return from online sales and its potential to […]
A lot of learning to do
It’s the final day of the Communication Directors Forum on board the P&O Oriana, currently at anchor off Guernsey in the Channel Islands. Participating in this three-day conference has been a valuable experience, both from being a speaker and a delegate. Yesterday I hosted my workshop (described as a think tank in the conference catalogue). […]
The Hobson and Holtz Report – Podcast #41: June 13, 2005
Content summary: Listeners’ comments (on the linear nature of podcasts, RBLs, organizing thoughts about podcasts); guidelines for employee blogging; the Communication Directors Forum; communication measurement; what if the novelty of blogging wears off?; blogging and engagement; sans-serif or serif fonts?; rebuilding trust; blogs for tourism; the Ragan Corporate Communicators Conference; IABC International Conference; Global PR […]
The Hobson and Holtz Report – Podcast #42: June 16, 2005
Content summary: Listeners’ comments (on the ROI of intranet blogging, on vidcasting and file storage, Firefox tabs, organizing podcast thoughts, PRs who don’t focus on what’s happening online); sans-serif or serif fonts?; what if the novelty of blogging wears off?; is a corporate blog an oxymoron? Business Week integrates online and print; PR gaffes #2 […]
It’s worth hanging out in the IABC Cafe
It seems a distant memory now that, after the IABC Chair blog launched last October, it quickly reached a nadir in expectations, engagement, involvement, leadership, worthwhile content, you name it. That changed when incoming Chairman Warren Bickford took over as chief blogger and relaunched it as the IABC Cafe. And what a change! The Cafe […]
FIR Interview: Josh Hallett, Hyku – June 17, 2005
In this edition of For Immediate Release podcast interviews, Neville enjoyed a 40-minute conversation with Josh Hallett, CEO of Hyku LLC. Topics and themes discussed include: consulting on blogs and other new-media channels; how blogs are being used in Florida, eg, in education, local government; mainstream media and blogs; working with PR and marketing firms; […]
Carnival of the Capitalists connects you to great content
Wayne Hurlbert at Blog Business World is hosting this week’s Carnival of the Capitalists, the weekly aggregation of links to posts by a wide range of different bloggers that provides a unique focus on them for further developing conversations. For this week’s carnival, Wayne has assembled an enormous quantity of links – 71 posts spread […]
The Hobson and Holtz Report – Podcast #43: June 20, 2005
Content summary: Listeners’ comments (on Bluetooth headsets; +1 isn’t just the US; how could it be bad for a CEO to blog internally?; on Wonkette; on fonts and fads; all the laptops were in Copenhagen; webinars about blogging produce good results; no politics in show #38; what about the LA Times wiki?); the LA Times […]
Interview: Angela Sinickas and Tudor Williams – June 22, 2005
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 49-minute conversation with Angela Sinickas, ABC and Tudor Williams, ABC, two of the leading internal communications measurement authorities in the business. About our conversation partners: A pioneer in the field of organizational communication measurement, Angela Sinickas has been measuring the effectiveness of communications […]
Interview: Jochen Specht and Jim Lukach, Siemens USA, June 23, 2005
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Jochen Specht and Jim Lukach of Siemens USA addressing implementation of RSS feeds and blogs on the company’s intranet. About our conversation partners: Jochen Specht is Manager of Web Strategy for Siemens USA at the company’s Iselin, New Jersey (USA) […]
The Hobson and Holtz Report – Podcast #44: June 23, 2005
Content summary: Listeners’ comments (on CEOs blogging internally; lower case is the way to go; KetchumIdeas; more on RSS; polls on blogs; getting the right URL; more on Ketchum; introducing The Spinfluencer); audio report on the power of gossip; better ways for doing podcast show notes; read your email out loud; more on Ketchum; Scandinavian […]
Let the IABC conference blogging begin!
Probably the best professional development and networking event for business communicators, anywhere in the world, begins tomorrow 26 June in Washington, DC. It’s the IABC international conference, the annual get-together for hundreds of communicators from around the world. This year’s 4-day event is special from two perspectives – first, it’s IABC’s 35th anniversary year; and […]
The Hobson and Holtz Report – Podcast #45: June 27, 2005
Content summary: Listeners’ comments (on wit and wisdom from FIR; being stunned by Tudor Williams and Angela Sinickas; the heroes from Siemens USA); nice London hotel: blogging the IABC conference; bad press for the EC and the waste of the EU; the PR, blogs and press releases mashup; MIT surveys blog usage; Todd Cochrane’s podcasting […]