Content summary: Personal video uploads at YouTube.com: the new ‘Flickr for video’; self-destruct SMS messaging; the Structured Blogging Initiative; are Nielsen TV ratings headed for extinction?; Wikipdia gets high ratings for accuracy of science entries; listeners’ comments discussion (PR and propaganda; show format and length; Nokia N90 blog relations campaign; emotional links; working with IT […]
Category: Professional Development
The Hobson and Holtz Report – Podcast #95: December 19, 2005
Content summary: Latest survey on corporate blogging; the declining trust in corporations; Google buys AOL stake; Pheedo study on ads in RSS; Gmail on cell phones; Topix.net accepts user content; Steve Rubel quits Across the Sound; Lee Hopkins’ report; listeners’ comments discussion (why blogs and wikis are so good; a Christmas list for communicators); does […]
The angels of the north ride again
Following the success of last month’s one-day conference at the University of Sunderland on RSS, blogs and other new media tools, the event is going on the road with another conference in February. Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You (PDF) will take place on Wednesday 15 February […]
FIR Interview – Andy Abramson, CEO, Comunicano – December 21, 2005
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 58-minute conversation with Andy Abramson, CEO of Comunicano, the PR agency behind the blog relations campaign for the Nokia N90 smartphone. Download the conversation here (MP3, 23MB), or sign up for the Interviews RSS feed to get it and our future […]
The Hobson and Holtz Report – Podcast #96: December 22, 2005
Content summary: GM uses video iPod in media relations campaign; a Christmas shopping tale; we’re all tech junkies now; Eric Schwartzman’s interview with Doug Kaye; listeners’ comments discussion; measuring communication old and new; Dan York’s report; the music. Show notes for December 22, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a […]
The Hobson and Holtz Report – Podcast #97: December 26, 2005
Content summary: A tag-based search engine, hijacked blogs, censorshop at MySpace, Typepad and Salesforce.com apologize for outages, the New York transit strike, the French parliament encourages Web piracy, a cell phone movie contest, listener comments, and more. Show notes for December 26, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute […]
The Hobson and Holtz Report – Podcast #98: December 29, 2005
Content summary: Say goodbye to ‘Intel inside’; Swicki search; businessman wins spam email lawsuit; PR Value Ratio measurement concept; Podzinger out of beta; listeners’ comments discussion; pithy online communications; CEO tagging; PR issues for Alaska Airlines; the music. Show notes for December 29, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a […]
The Hobson and Holtz Report – Podcast #99: January 2, 2006
Content summary: Unveiling Intel’s new identity; Lincoln Group’s new pay for PR play in Iraq; trying out the Podlifter transcription service; MakeBot; intranet trends to watch in 2006; Lee Hopkins report; listeners’ comments discussion; the music. Show notes for January 2, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute conversation […]
The Hobson and Holtz Report – Podcast #100: January 5, 2006
Content summary: Top 10 sources; your CV as an RSS feed and podcast; World Economic Forum podcasting and blogging at upcoming event; CEOs’ biggest fears; Dan York’s report; listeners’ comments discussion; upcoming interview; the music. Show notes for January 5, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a 71-minute conversation recorded […]
The Hobson and Holtz Report – Podcast #101: January 9, 2006
Content summary: Wal-Mart and a blog crisis; relaunching The Observer and the role of the companion blog; banned words for 2006; is Google Pack for the enterprise?; ZenCast’s new definition of podcast; Lee Hopkins report; listeners’ comments discussions (competitive PR advantage, congrats on 100 and 101 shows, RSS and podcasts in job hunting, call to […]
FIR Interview – Gerald R. Baron, author, “Now is Too Late” – January 11, 2006
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 55-minute conversation with Gerald Baron, author of the crisis communications book, "Now is Too Late: Survival in the Era of Instant News." Download the conversation here (MP3, 21MB), or sign up for the Interviews RSS feed to get it and our future interviews […]
The Hobson and Holtz Report – Podcast #102: January 12, 2006
Content summary: Annoying anonymous comments now illegal in the US; political podcasts in the UK by Prime Minister Tony Blair and Conservative leader David Cameron; US army hires Haas MS&L to pitch editorial content to bloggers; Dan York’s report; listeners’ comments discussion; the music. Show notes for January 12, 2006 Welcome to For Immediate Release: […]
The Hobson and Holtz Report – Podcast #103: January 16, 2006
Content summary: Podcast print magazine to launch; Dutch publisher to publish newspaper with blog content; Power PR makes accountability "guarantee"; gaining first impressions about websites in the blink of an eye; Wikipedia reveals plagiarism by journalist; Lee Hopkins’ report; the pros and cons of offline blog editors; listeners’ comments discussion (the rescue of advertising; meeting […]
The Hobson & Holtz Report – Podcast #104: January 19, 2006
Content summary: An upgrade for Skylook, IABC opens a members-only place for “buzz,” IABC Belgium President Gerry Murray starts a podcast, Shel and Neville talk about corporate blogging (should the CEO blog?, ghostwriting, time-wasting, risks from employee blogging, using a blog in place of PR), listeners’ comments discussion (spam, online editors, PR as relationship management, […]
The Hobson and Holtz Report – Podcast #105: January 23, 2006
Content summary: The Bad Pitch Blog; blogging Gonzo the Whale; Washington Post comments brouhaha; science blogs as a vehicle for selling ads; thoughts, commentary and a question from The Copenhagen Bloggers; Lee Hopkins’ report; Shel’s and Neville’s podcast interviews; listeners’ comments discussion (stop talking about rewinding; adopting intelligent evaluation for PR; IABC, corporate blogs, CPRS); […]
Weblogs for PR – plenty of opportunity awaiting
The initial findings of the EuroBlog 2006 survey on weblogs and communication management were published today, offering some interesting analysis on the state of awareness and acceptance of blogs by the PR community across Europe. The survey was carried out online last November and December, and nearly 600 PR pros from over 33 European countries […]
The Hobson and Holtz Report – Podcast #106: January 26, 2006
Content summary: Search firms’ PR woes, a fake Wikipedia entry, dull Davos, the never-ending press release meme, reports from Eric Schartzman and Dan York, a conversation with Jen McClure, listener comments, the music. Show notes for January 26, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, a 101-minute podcast recorded live in […]
The Hobson and Holtz Report – Podcast #107: January 30, 2006
Content summary: Windows Live; Google in China; Weber Shandwick hires Jeremy Pepper; BluePulse apologizes and wins; US bloggers get an Amsterdam junket; Cirque du Soleil invites bloggers to Canadian debut; listeners’ comments discussion (paying attention to Technorati); the music. Show notes for January 30, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, […]
Conferences are about frameworks and participation
Jeff Jarvis’ rant the other day about conferences strikes a chord for me as I’m involved in speaking at quite a few during the next few months (see the links in the left-hand column). I’m hoping they do not have some of the characteristics of what I saw at one or two events I participated […]
The 2006 Forum: A milestone event for communicators
I’ve just finalized setting up my trip to California at the end of this month to participate in the New Communications Forum which takes place in Palo Alto from 1-3 March. My podcasting partner Shel Holtz and I are running a workshop at the Forum, the Podcasting 101 pre-conference ‘boot camp.’ This is a half-day […]