Intelliseek acquired, forms part of new VNU-backed company as VNU looks to be acquired

Two of the leading companies in tracking and analysing what consumers are talking about online have joined forces to create, in the words of the formal press release, the new global standard for measuring and understanding word-of-mouth behavior and influence. Market intelligence firm Intelliseek has been acquired by word-of-mouth research and planning company Buzzmetrics. The […]

FIR Interview – Pete Blackshaw, Intelliseek – January 17, 2006

Following today’s joint announcement by Intelliseek and Buzzmetrics on the merger of those two firms into a new company backed by media group VNU, Shel and Neville spoke to Pete Blackshaw, Intelliseek’s Chief Marketing and Customer Satisfaction Officer. Conversation points: The joining together of Intelliseek and Buzzmetrics; VNU and being acquired; developments in tracking and […]