In contrasting Old PR versus New PR, Tim Bray makes the point that PR (Old PR, that is) has never been about transparency but, rather, about command and control. This is the type of PR that many of us are still familiar with. According to Tim: Senior management, with a lot of input from marketing […]
Category: Weblogs
The Hobson and Holtz Report – Podcast #50: July 14, 2005
Content summary: 50th anniversary greetings; listeners’ comments (podcasting won’t disappear, iTunes problems; an interview suggestion; the power and passion of podcasting; providing insight on podcasting); weblog design confuses visitors; CBS News editorial blog and the BBC’s open source developments; dissatisfied Dell and Land Rover customers who have blogs. Show notes for July 14, 2005 Welcome […]
GM’s advice to would-be corporate bloggers
To any senior executive on the fence about starting a corporate blog, Bob Lutz, the Vice Chairman of General Motors, has one word of advice: Jump. Writing in Information Week, Lutz says a blog provides no better opportunity to engage in an open dialogue and exchange of ideas with customers and potential customers, illustrating his […]
Now a potential PR issue for Land Rover
It looks like Adrian Melrose’s sorry tale of his experiences with his Land Rover Discovery just took a turn for the worse. From a post this morning on Adrian’s blog: […] So after months of campaigning for Land Rover to take me seriously about the defects in my first Discovery 3 and to agree to […]
The Hobson and Holtz Report – Podcast #51: July 18, 2005
Content summary: Listeners’ comments (more 50th show congrats; do one topic; intercontinental collaboration; a milestone and keep going; the word is getting out; seeking PR feedback; more on blog design and usability; the power of the blog for customers; monitoring and tracking blogs); Adrian Melrose and his Land Rover, continued; advice from GM to would-be […]
Doc Searls starts podcasting
At just over six minutes long, Doc Searls made his first podcast yesterday. Just music and some informal chit-chat including with his little helper (listen and you’ll hear). Why is he doing this? Here’s what Doc says about three and a half minutes into the ‘cast: I have to start podcasting, this is really what […]
Manage your online presence with Jyve for Skype
If you use the Skype internet phone service, you know that it’s a very useful tool for easy communication that can save you considerable sums of money on your phone bill compared to ‘normal’ phone services. The example I posted in January, where I commented on the astonishingly-low cost of a 35-minute conference call, is […]
Comparing blog publishing offerings
The Online Journalism Review has a good primer and handy comparison chart of some of the major blog publishing platforms, which should be helpful to anyone thinking about starting a blog or thinking about switching platforms. Platforms reviewed and compared are Blogger, TypePad, BlogWare, WordPress, Movable Type and Expression Engine. As a TypePad user, I […]
Ducati sponsors motorcycle blog
Italian blog portal Blogo.it formally launched Motoblog.it today, a new consumer blog on motorcycles with Ducati as the launch sponsor. This is the first sponsorship for a commercial blog in Europe, says Blogo.it’s Luca Lizzeri, and the first big sponsorship for a blog in Italy. It also represents Ducati’s first step into the blogosphere. Ducati […]
Blog campaign backs Land Rover into a corner
Adrian Melrose’s The Truth About the Land Rover Discovery 3 campaign has shifted up a gear – and Land Rover still don’t appear to be paying attention. This is to do with a very unhappy Land Rover customer and how he’s using his blog as part of his attempts to get satisfaction to his grievances […]
The Hobson and Holtz Report – Podcast #52: July 21, 2005
Content summary: Listeners’ comments discussion (on videocasting; success with iTunes; codes of ethics; blogging about Dell and Land Rover; concerns about Technorati); Canon’s new tool; Blinkx TV and Smartfeed; BlogPulse relaunched website; Global Blog8Live launches; helping Shari Kerzrok; Land Rover customer dissatisfaction campaign; PR Week on podcasting; report from the Spinfluencer; RSS advertising in Europe; […]
Senior executive bloggers make the case for blogging
One of the most well-researched and -written feature articles I’ve seen in mainstream media about executive blogging is published in the 25 July issue of US News & World Report. Entitled Blogging Bosses, the 5-page feature on the website studies senior executives in US organizations with analysis and discussion on why they blog, the effects […]
A second blog year begins
Today marks the first birthday of this blog – one year ago today, NevOn opened its doors on TypePad. That day was the starting day for me of ‘proper’ blogging. I’d started a blog in December 2002 with BlogSpot but it wasn’t until last July that I got a much better sense of what I […]
The Hobson and Holtz Report – Podcast #53: July 25, 2005
Content summary: Listeners’ comments discussion (on winning credibility in the blogosphere); Land Rover campaign update; road testing BlogPulse Profiles; Fast Company’s blog jam; talent and innovation depart Ford and Hewlett-Packard; an interview with Intelliseek about BlogPulse and BrandPulse; new data from Pew; AdCandy’s open approach; pledge for digital rights in Europe; PodcastCon UK; CNET podcasts; […]
Blogging a business closure
BL Ochman writes about her client and friend, Paul Purdue, founder of iFulfill.com, who is in the midst of every entrepreneur’s nightmare – he’s going out of business, and he’s using his blog to chronicle what he calls "the demise." This is a brave thing to do. Having read Paul’s announcement on Tuesday, I admire […]
Podcast your blog with Talkr
An interesting concept – write your blog posts and then make that content available in audio format for anyone to listen to your blog. This is what Talkr does using text-to-speech conversion technology that takes a blog’s RSS feed and converts such machine-readable content into speech, creating MP3 files of each individual post. You can […]
The Hobson and Holtz Report – Podcast #54: July 28, 2005
Content summary: Listeners’ comments discussion (on getting value from FIR and where to listen; European digital rights); BlogHer on Saturday; Dave Winer’s OPML editor launched; Podscope indexing every podcast; indie podcasters On A Podcast; made up quotes in press releases; PR bloggers should quit whining about being pitched; the missing link in mission statements; blog […]
Changing the 2015 history lesson
If you read US journalist Bob Cauthorn’s lengthy post on Corante’s Rebuilding Media, you might get a strong impression that blogs and mainstream media are a mixture that should never, ever, come together. Ne’er the twain shall meet, in fact: […] Memo to mainstream media: You don’t get to blog. You have a publishing apparatus. […]
BlogHer today
There’s quite an event taking place today in California – the BlogHer conference. The brainchild of Elisa Camahort and Lisa Stone, BlogHer will answer this question: […] Men, as well as women, have been asking, "Where are the women?" And we have been responding…we’re right here. That the same question is being asked now as […]
Constantly waiting for TypePad
‘Waiting for TypePad…’ is a phrase I have now memorized when it comes to publishing posts to any of my blogs. This last week has been exceptionally frustrating. I write posts offline using ecto for Windows, currently version 1.7.5, and publish them to TypePad. It should work, but it doesn’t. What’s been happening is that, […]