Interview: Mark Elbertse and Hans Mestrum, Tulip Computers – May 11, 2005

In this latest in our series of For Immediate Release podcast interviews – complimentary to our regular "Hobson & Holtz Report" bi-weekly shows – Shel and Neville enjoyed a 24-minute conversation with Mark Elbertse, Chief Executive Officer, and Hans Mestrum, Trendwatcher, of Tulip Computers NV headquartered in Amersfoort, The Netherlands. Our conversation centered on Hans […]

The Hobson and Holtz Report – Podcast #32: May 12, 2005

Content summary: Listeners’ comments (on US radio stations switching formats; applying to be a host on FIR; driving a communications revolution; good idea to interview Tudor and Angela; how to get politicians on your podcast; on not being able to bookmark a podcast); podcasting much in the news this week; helping hands for PR agencies […]

The Hobson and Holtz Report – Podcast #33: May 16, 2005

Content summary: Solving recent audio problems; listeners’ comments (on improving audio quality; blocking employee access to blogs; tools to create RSS feeds; Nikon’s camera problems and the PR perspective; the media and podcasting; media training movie); readers write to Business Week about their blogging cover story; upcoming communication and blog events in Australia; search engine […]

The Hobson and Holtz Report – Podcast #34: May 19, 2005

Content summary: Listeners’ comments (on IBM’s blogging guidelines; on a great podcast for marketers and PRs who want a tech twist with their communication); the case of the computer lock and the toilet roll; communicators in government and layers of bureaucracy; blogs and creating consumer trust; in communication, as always, the audience is in charge; […]

Interview: Mike Wing, IBM – May 20, 2005

For anyone with an opinion about corporate blogging, the big news this week was IBM’s dynamic step into the blogosphere with their initiative to enable employee blogging and making publicly available their detailed employee blogging guidelines. In this special edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 53-minute conversation with Mike […]

The Hobson and Holtz Report – Podcast #35: May 23, 2005

Content summary: Listeners’ comments (on Rush Limbaugh podcasting, building trust for a blog, tech issues with podcasts and iPods, guest hosting FIR, creating an RSS feed for blog comments); Kensington lock hack follow up; a savage view of Naked Conversations; favourite podcasts and how to produce them; Flash-ing round workplace restrictions on browsers and aggregators; […]

The Hobson and Holtz Report – Podcast #36: May 26, 2005

Content summary: Listeners’ comments (on Autodesk’s blog and podcast combo; which non-tech companies use blogs; how to structure Desert Island Discs); podcasting in the news: going mainstream; Blogebrity and reality or not; looking for writers via blog posts; the virtues of print; RSS comes to Microsoft’s Knowledge base; the London geek mega-dinner next month. Show […]

The Hobson and Holtz Report – Podcast #37: May 30, 2005

Content summary: Listeners’ comments (on podcast vertigo and rich media search; full-content RSS feeds are the way to go; garbled ID3 tags); getting on an email blacklist – and getting off it; more Naked Conversations; tips on presentations; Flash-based RSS aggregator; good and bad business podcast listening; Flash-based media players and MP3 files; Desert Island […]

The Hobson and Holtz Report – Podcast #38: June 2, 2005

Content summary: Listeners’ comments (on how to track podcast listeners); fighting email spam – an open source PR project; US government PR gaffe; blogging as a corporate job; more podcasting developments; Boeing’s test pilots’ blog; stealing RSS content. Show notes for June 2, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a […]

The Hobson and Holtz Report – Podcast #39: June 6, 2005

Content summary: Listeners’ comments (on starting a podcast; Boeing’s blogging guidelines; full-time vs. part-time blogging; broken headsets; PR advice for the US government); keeping political commentary away; what’s next for Europe?; Lee’s 4 learnings; finding out who listens; podcasting growth and Apple’s lead; new books on podcasting; guest co-presenter for the next show; some of […]

The Hobson and Holtz Report: Podcast #40 – June 9, 2005

Content summary: Introducing our co-host, Sam Whitmore; Listeners’ comments (on a new iPod-focused wiki and the work involved in creating audio comments); consequences of the isolation of print publications from their online staffs; Neville’s introductory comments from London, including a discussion about an airline survey; the hard-dollar return from online sales and its potential to […]

The Hobson and Holtz Report – Podcast #41: June 13, 2005

Content summary: Listeners’ comments (on the linear nature of podcasts, RBLs, organizing thoughts about podcasts); guidelines for employee blogging; the Communication Directors Forum; communication measurement; what if the novelty of blogging wears off?; blogging and engagement; sans-serif or serif fonts?; rebuilding trust; blogs for tourism; the Ragan Corporate Communicators Conference; IABC International Conference; Global PR […]

The Hobson and Holtz Report – Podcast #42: June 16, 2005

Content summary: Listeners’ comments (on the ROI of intranet blogging, on vidcasting and file storage, Firefox tabs, organizing podcast thoughts, PRs who don’t focus on what’s happening online); sans-serif or serif fonts?; what if the novelty of blogging wears off?; is a corporate blog an oxymoron? Business Week integrates online and print; PR gaffes #2 […]

FIR Interview: Josh Hallett, Hyku – June 17, 2005

In this edition of For Immediate Release podcast interviews, Neville enjoyed a 40-minute conversation with Josh Hallett, CEO of Hyku LLC. Topics and themes discussed include: consulting on blogs and other new-media channels; how blogs are being used in Florida, eg, in education, local government; mainstream media and blogs; working with PR and marketing firms; […]

The Hobson and Holtz Report – Podcast #43: June 20, 2005

Content summary: Listeners’ comments (on Bluetooth headsets; +1 isn’t just the US; how could it be bad for a CEO to blog internally?; on Wonkette; on fonts and fads; all the laptops were in Copenhagen; webinars about blogging produce good results; no politics in show #38; what about the LA Times wiki?); the LA Times […]

Interview: Angela Sinickas and Tudor Williams – June 22, 2005

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 49-minute conversation with Angela Sinickas, ABC and Tudor Williams, ABC, two of the leading internal communications measurement authorities in the business. About our conversation partners: A pioneer in the field of organizational communication measurement, Angela Sinickas has been measuring the effectiveness of communications […]

Interview: Jochen Specht and Jim Lukach, Siemens USA, June 23, 2005

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Jochen Specht and Jim Lukach of Siemens USA addressing implementation of RSS feeds and blogs on the company’s intranet. About our conversation partners: Jochen Specht is Manager of Web Strategy for Siemens USA at the company’s Iselin, New Jersey (USA) […]

The Hobson and Holtz Report – Podcast #44: June 23, 2005

Content summary: Listeners’ comments (on CEOs blogging internally; lower case is the way to go; KetchumIdeas; more on RSS; polls on blogs; getting the right URL; more on Ketchum; introducing The Spinfluencer); audio report on the power of gossip; better ways for doing podcast show notes; read your email out loud; more on Ketchum; Scandinavian […]