Reuters: IBM is the latest major company to embrace podcasting. […] The world’s largest computer company said on Friday it plans to introduce a series of occasional podcasts on its investor relations site as part of a broader effort to communicate directly to its investors and the wider public about hot topics. This is a […]
Category: PR
Blogs part of new media monitoring service
Factiva is looking to cash in on companies wanting to monitor what bloggers are saying about them, with a new service that searches blogs and message boards. Revolution magazine reports that the company has built the facility into its Factiva Insight: Reputation Intelligence service, which monitors mainstream media. As the result of a partnership with […]
Shari Kurzrok still needs help
Some weeks ago, I posted an appeal for help regarding Shari Kurzrok, a PR professional in the US who urgently needs a liver transplant. PR bloggers throughout the global PR community posted similar appeals. What’s been happening in the ensuing three weeks? A post yesterday on the Help Shari Kurzrok blog says that her life-threatening […]
Interview: Constantin Basturea – August 10, 2005
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 45-minute conversation with Constantin Basturea, the man behind The New PR Wiki and Global PR Blog Weeks I and II. About our conversation partner: Originally from Romania, Constantin Basturea (pronounced BahshTUra) came to the US when his wife opted to pursue […]
Grin and bear it
As soon as I arrived at Heathrow airport this afternoon and saw the lines of TV trucks, I knew things did not look good. Over the past 24 hours, the news has been full of reports of the cancellation of all British Airways flights out of Heathrow. My flight back to Amsterdam isn’t until 8pm […]
Interview: Pete Blackshaw, Intelliseek – August 16, 2005
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer of Intelliseek, Inc, the company behind Blogpulse and Brandpulse. Topics and themes discussed include: consumer motivation and word-of-mouth marketing; measurement metrics; comparing blog search tools and what may develop in […]
Great resources for communicators
One blog that’s in my RSS reader and which I regularly scan is Adverblog by Martina Zavagno. A great resource always full of interesting news and info about campaigns and on the global advertising and marketing scene. Martina’s put up two useful lists – one that lists advertising and marketing blogs, and another that lists […]
More than ego-stroking the Top 500
ClickZ News: Feedster is floating a new top 500 list of blogs, ranked according to their accumulation of inbound links. Media buyers say they’re watching the list, but they disagree on its value as a consideration tool for ad placements in blogs. The “Feedster 500,” which challenges the long-standing Technorati 100 list and claims to […]
They shall be heard!
Big news in Canada during the past few weeks has been a major labour dispute at the Canadian Broadcasting Corporation (CBC) which has seen programming disrupted as CBC has locked out many of the journalists and presenters from the workplace. So what’s this about? Not much on the CBC website to clearly explain it. As […]
Survey: RSS on the rise among key influencers
Last week Nooked, the RSS search engine and directory of corporate RSS feeds, published the aggregated results of two connected surveys they conducted in March. The first survey aimed to learn more about how industry analysts, journalists and bloggers use RSS; the second, to determine the rate of adoption of RSS in the PR/marketing arena. […]
Heed some good PR advice, Dell
In show #63 yesterday of For Immediate Release: The Hobson & Holtz Report, I commented on the latest news in the Dell hell saga as reported by Jeff Jarvis. While the situation looks hopeless, I’d like to think that Dell‘s corporate communicators and PR teams just need a little more pushing to the fountain so […]
Alfa Romeo sponsors car blog
Italian blog portal Blogo.it has secured another first – Italian car maker Alfa-Romeo is sponsoring Autoblog.it from today, 1 September. This is the first blog sponsorship deal for a European blog by a major automotive brand, Blogo.it said. In a press release, Blogo.it’s Luca Lizzeri said, "in January 2005 Autoblog.it had 20,000 page views in […]
Customer service from UPC? Fat chance!
Is waiting a week for your cable TV service to be fixed a reasonable time? Is it right to expect that the cable guy who’s coming to fix your service at an appointed time actually shows up? And is it reasonable to expect that, when you call customer service for the third time and they […]
Plain speaking on Katrina by New Orleans mayor
It’s a very clear and simple message: "Get off your asses and let’s do something and let’s fix the biggest goddam crisis in the history of this country." Powerful, emotional plain-speaking from Ray Nagin, the mayor of New Orleans, in a 13-minute interview yesterday with New Orleans radio station WWL-AM. This is a very angry […]
New blogging white paper from Edelman and Intelliseek
Edeman and Intelliseek have just published their latest white paper on word-of-mouth marketing called "Blogging from the Inside Out: The Rise and Effective Management of Employee Bloggers." The 22-page PDF document is a rich source of information that includes: Original data on the role employees play in shaping corporate reputation and on the frequency with […]
Brand creativity on show
I spent a couple of hours yesterday strolling through the 11 halls of the RAI Center in Amsterdam taking in the sights and sounds of the IBC 2005 exhibition. This is a massive show. Imagine – over 1,000 companies exhibiting their wares occupying all 11 halls of the RAI. That’s about 72,000 square meters (216,000 […]
Communicating the power of 3
Listening to eBay’s investor conference call last night which took place to discuss eBay’s acquisition of Skype, and following along with the slide presentation (PDF), it’s now clearer to me what the expected synergies are from this deal from eBay‘s and Skype‘s perspectives. It’s something they’re calling the Power of 3: (Click to see a […]
Global PR Blog Week 2.0 starts today
The second annual PR blogging summit, Global PR Blog Week 2.0, starts today and runs until the end of this week. Global PR Blog Week 2.0 is an online event that will engage public relations, marketing and business professionals from around the globe in a discussion about how new communication technologies such as weblogs, podcasting, […]
Blogging the Frankfurt Motor Show
The Frankfurt Motor Show takes place this week, and a group of bloggers is there courtesy of German car maker BMW. PR blogger Björn Ognibeni writes: I am traveling to Frankfurt [on 16 September] visiting the 61st International Motor Show (IAA). BMW was so kind to invite a bunch of bloggers, including me, to the […]
Celebrity self destruction
BBC News: Fashion store H&M has done a U-turn and says it will drop Kate Moss as the face of a campaign after drug allegations. Tabloid newspaper claims that Moss had snorted cocaine initially led H&M to condemn the British model but vow it would continue using her. Many of H&M’s customers are teenage girls […]