FIR Book Review: “Naked Conversations”

In this edition of For Immediate Release book reviews, Neville and Shel discuss "Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers," the new book on blogging and businesses by Robert Scoble and Shel Israel, to be published in January 2006. The Book: "With a foreword by Tom Peters, author of such […]

The Hobson and Holtz Report – Podcast #88: November 24, 2005

Content summary: The Washington Post offers content mashups, IBM lets employees podcast internally, recording with Waxmail, our review of Naked Conversations, Richard Edelman’s post on PR’s readiness for discontinuous change, it’s time for annual predictions, pro- and anti-IKEA websites, Amazon’s new product wikis, character blogs, a report from Dan York, why CEOs don’t blog, listener […]

The Hobson and Holtz Report – Podcast #89: November 28, 2005

Content summary: AOL Journals update, a cheat sheet lets customers circumvent your IVR system, an ex-Googler starts a blog, replacing press releases with blogs, the future of newspapers, Steve Rubel’s high-level discussion on TheNewPR, an open-source marketing example, listener comments, and more. Show notes for November 28, 2005 Welcome to For Immediate Release: The Hobson […]

Social Customer Manifesto wins CRM award

Congratulations to Christopher Carfi – his The Social Customer Manifesto blog has just been awarded the ‘Best CRM Blog 2005’ accolade by the readers of SearchCRM.com. Well deserved, Chris! If you haven’t encountered Chris’ blog before, now’s a good time from the communicator’s point of view – it’s the place where you’ll find the social […]

IABC Europe conference kicks off

Arrived in Paris late last night, ready to participate in the IABC Eurocomm conference which formally kicks off today and runs through tomorrow. I’m moderating the opening session discussion panel on the giant global focus group. No prizes for guessing what this is about at a conference full of communicators! So, my fellow conversationalists – […]

The Hobson and Holtz Report – Podcast #90: December 1, 2005

Content summary: Listeners’ comments discussion (changing intro music for FIR book review podcasts; working on new H&H Report intro music for show #100; World AIDS Day; Blog Marketing book for review; tapping into FIR; Sony BMG going down the drain; two sides of crisis communication; new media tools not so effective in parts of Asia; […]

Les Blogs 2.0 kicks off today

The Les Blogs 2.0 conference in Paris formally starts today and runs until Tuesday evening. The event is completely sold out. Lots already been going on over the weekend, judging from the rapidly-growing Technorati tag list. What’s the event about? Absorb this, from Loic’s opening remarks: […] We believe there is a revolution going-on. We […]

The Hobson and Holtz Report – Podcast #91: December 5, 2005

Content summary: A special edition: Neville and Shel discuss the future of public relations and the skills communicators will need to succeed in a forever-altered communication environment. The discussion includes listener feedback. Show notes for December 5, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, […]

The Hobson and Holtz Report – Podcast #92: December 8, 2005

Content summary: Listeners’ audio and email comments (a proto-vlog in Australia; the future of newspapers; IBM’s podcasting guidelines; what’s the best tool for starting an electronic conversation?; PR and propaganda; offending employees with guidelines for personal presentation; how HR can use blogs; more on the future of PR to add to show #91); Wikipedia dust-ups; […]