A report from Reuters on the world’s first TV channel devoted exclusively to ads which is planned to launch in the UK in September, allowing viewers to tune in 24 hours a day to their favourite 30-second spots for Guinness, Walkers and Yellow Pages. Full story: Reuters Latest Financial News / Full News Coverage / […]
Category: Advertising
SAP and Oracle going to market together
Another story in the Wall Street Journal caught my eye this morning – a public spat between SAP and Oracle, two of the enterprise software industry giants, over a new ad campaign Oracle is running. It seems that SAP is mightily upset over the focus of Oracle’s campaign, which SAP says is a rip-off of […]
Webinar on blogging: what every marketer needs to know
If you want to know ‘Blogging 101’ from the business perspective, a free one-hour webinar presented by business intelligence firm Intelliseek may be just what you need. Here’s what Intelliseek say about the webinar: In a short time, a new form of Internet content — the blog, short for “web log” — has become a […]
Advertorials by another name
Just a matter of time, I suppose, and it’s happened sooner rather than later. Marketing VOX has a brief news item about a US company called Blogversations who offer to match bloggers with sponsors (advertisers); the bloggers would write about the sponsor’s product or service and get paid for it. Hmm. A natural development in […]
Global ad industry 4% growth in 2004
Martin Sorrell, CEO of the WPP ad agency group, makes these predictions in a Daily Telegraph report: The 2004 Olympic Games is on target to boost global spending on advertising by about $1.5 billion (€1.2 billion) this year. Growth of 3%-4% for the market this year – helped by the Games, Euro 2004 and the […]
A site for sore eyes
From Wired News – story about a website that contains over 15,000 banner ads of all types, sizes, animations, etc. Great ideas resource. Wired News| A Site for Banner Ad Freaks
The search engine belt buckle
The search engine belt buckle is a PDA which shows 24 hours of all the bizarre and banal things people are looking for on the web. Art project or pointless hack? That’s for you to decide, but all we know is that people are searching for some pretty freaky stuff out there, so why not […]
Expanding blogs to make money
From the Financial Times, 1 September: There are lots of ways to make money with weblogs. Henry Copeland’s Blogads.com is helping politicians raise campaign funds. Nick Denton’s Gawker Media is accumulating huge audiences with an editorial mix of sex, politics and gossip. Brian Stelter sold Cablenewser.com to a company that wanted more traffic for its […]
New ads-only TV channel airs
The world’s first TV channel that broadcasts only ads started service in the UK yesterday. The Advert Channel broadcasts British commercials from the 60s, 70s, 80s and 90s, celebrity ads and the best (and worst) ads from around the world. Available 24/7, the channel also offers live studio discussions and debates on the world of […]
Wall Street Journal on Denton and Six Apart
The Wall Street Journal has had a close focus on blogging in the past 48 hours. Yesterday, the paper published an interview with Nick Denton, founder of the Gawker Media range of web properties especially popular with US audiences. Denton – an expat Brit – has made a big impact that has rattled the traditional […]
Ads start arriving in RSS feeds
It was just a matter of time – RSS webfeeds are now starting to carry advertising. I’ve noticed in the past couple of weeks that some of the feeds I subscribe to contain advertising messages, so far with the message header prefixed with the word ‘AD.’ Engadget now includes an ad message at the end […]
Firefox call to arms paying off
Red Herring has an interview with Rob Davis, the man behind the Firefox marketing campaign behind the New York Times ad. A reminder of the marketing story so far: The Mozilla Foundation wanted to raise money to support launch activities for Firefox 1.0 upon its release on 9 November, including a full-page advertisement in the […]
What’s in a name? Plenty, if it’s Spam
Two very different takes on the same story that Hormel, makers of Spam, the eponymous luncheon meat food product, is embarking on a TV advertising blitz in the UK next week. As reported by Silicon.com: Spam: ‘It’s a meat’ insists Hormel. Spiced-ham maker Hormel has announced a massive UK advertising campaign in what may be […]
Unconventional thinking comes to traditional ad agency
News that the bastion of traditional advertising, J. Walter Thompson – part of the WPP Group communication services conglomerate – has hired someone in a key senior role who represents the new face of creativity with an interesting track record of original, unconventional and non-traditional thinking. The Wall Street Journal reported last week that JWT […]
Podcast your voice brand
Music and sound can be an integral part of a business’s brand, say Fast Company and Strategize. Many leaders listen to music to inspire creativity and innovation. And it’s been found that corporate voicemail welcome messages can make an impact on your business and bottom line. The Top 100 Voice Brands project collects recordings of […]
Google AdSense one driver of domain name growth
VeriSign reports 5.1 million new domain name registrations during the third quarter – the largest quarterly growth in new domain names in internet history. A report by Internetnews.com says that this is nearly a half-million more than the previous quarter’s addition of 4.7 million, and puts the total number of domain names around the world […]
Half of all search engine marketing directed by agencies
As a follow on from my previous post about search engines, InternetWorld365 has a story today that Jupiter Research has reported that search engine marketing (SEM) agencies now direct the majority of SEM spending in the United States. Just a few years ago, most SEM spending went directly to the search engines. InternetWorld365’s report says […]
Firefox NYT ad appears
Today the much-heralded Firefox full-page ad in the New York Times appeared. Except it’s not a full-page ad – it’s a two-page spread: As explained in a post today on Spread Firefox: […] Thousands of us rallied together in 10 short days to pull off the largest open source fundraising campaign in history. And today, […]
Website usability lessons still to learn
Via Boing Boing, I came across an interesting report on how people react to advertising when visiting websites. No prizes for guessing the most hated advertising technique – pop-up ads. The report by Jakob Neilsen shows the 11 most hated advertising techniques. My current ‘favourite’ is in there – sites that automatically start playing voice […]
Talking to consumers + blog mining = the new market research
Financial Times: When Procter & Gamble is deciding whether to put its advertisements on television or elsewhere, it puts a call in to Nicosia, Cyprus. The same holds true for Nissan and dozens of other leading corporations and marketing-services agencies. The calls are requests for help and go to Nicosia because the city is the […]