An interesting, perhaps even seminal, online event has been taking place this week – the first global PR blog event. As described on the website www.globalprblogweek.com: “The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and […]
Category: PR
Global PR Blog Week 1.0
The Global PR Blog Week 1.0 that I mentioned in a post yesterday looks as though it’s been quite a success. With such a wide range of discussion topics and comments, there’s something for everyone who has an interest in blogging as a PR tool. But discussion topics don’t just include the ones you’d […]
Business Blogs: The Unstoppable Force
I keep dipping back into Global PR Blog Week 1.0. There are some excellent and thought-provoking discussions going on that it’s worth spending time just browsing the website and picking up on topics of interest to comment on. One of the best pieces is an interview with Robert Scoble at Microsoft by Trevor Cook, […]
Webinar on blogging: what every marketer needs to know
If you want to know ‘Blogging 101’ from the business perspective, a free one-hour webinar presented by business intelligence firm Intelliseek may be just what you need. Here’s what Intelliseek say about the webinar: In a short time, a new form of Internet content — the blog, short for “web log” — has become a […]
Liechtenstein re-branded
The tiny European country of Liechtenstein is just about to relaunch itself on the world having had a makeover session from the brand consultants. — report today from Reuters. View video report (2m 13 secs): Reuters.com | Liechtenstein Rebranded (If the link above doesn’t work, go to tv.reuters.com and navigate from there.)
RSS: Real advantage for marketing and PR
Internetnews.com published a pretty sharp analysis on 13 August of the threat to traditional marketing and PR activity that business blogs present. What’s especially interesting about the article is its commentary on RSS, which gives clear advantages to marketing and PR departments in how they can change their communication models. RSS (concise definition) is a […]
Executive blogs: Keep the lawyers away
I’ve never met John Dvorak, the outspoken US tech columnist, but I’ve been reading his material for a long time in journals like PC Magazine and, recently, his blog precisely for his outspoken-ness. He certainly has opinions and he ain’t afraid to tell you them! I came across his riposte on his blog yesterday of […]
Yahoo! launches corporate blog
Yahoo! launched a blog yesterday. The first post is an intro by Jeff Weiner, SVP Yahoo! Search & Marketplace, so it’s kicked off with a solid business/customer focus. And, the blog starts out with commenting and trackbacks enabled. Yahoo! Search blog On his personal blog, Jeremy Zawodny of Yahoo! (Finance) has an FAQ about the […]
Practical blog to link PR agencies
There’s lots of discussion going on in many blogs about the uses for blogs in a corporate environment. Guillaume du Gardier, owner of PR Planet in Paris, has taken one further step and published an example of a blog that could be used for linking together a company’s PR agencies. Simple, practical and elegant. A […]
Internet: building better PR relationships
I came across an interesting survey report today on how the internet is changing PR. The survey was conducted by Ireland-based PR practitioner Tom Murphy through his PR Opinions blog. Although the survey was carrried out in February and published in March, I’d not seen it before (I hadn’t evolved into my active-blogging mode at […]
FT on business blogs as key influencers
The Financial Times published a piece last weekend on business blogging. Originally published by the Irish Times, the article is the latest big-media reporting on this topic. Overall, the article discusses the importance blogs have gained in their role as influencers of opinion. Excerpts: They were once seen as the preserve of the geek, but […]
Blogs: PR is far from dead
If there’s one thing guaranteed to get lots of attention and comment from other business bloggers, it’s when someone posts an article that challenges accepted views. Roland Tanglao had done just that on his Streamline blog with a provocative post entitled “PR is dead and blogging killed it.” It would be easy to say rubbish! […]
FAQ about blogging, PR and journalism
A link from Steve Rubel got me into a wonderfully tongue-in-cheek description of Everything you wanted to know about blogging but were afraid to ask by Simon World. Tongue in cheek or not, it’s a must-read. Got me thinking about other great ‘guides’ – PR and journalism easily spring to mind. So, courtesy of the […]
No Friendster comment as fired employee speaks out
When the story of Joyce Parks (aka Troutgirl) and her being fired by Friendster for blogging blew up late last month, it became a popular posting topic by many business bloggers (including me: see post) as well as mainstream media. Last week, Joyce told her tale to Red Herring, going into some detail on her […]
PR policy for Microsoft blogger
Robert Scoble is undoubtedly the most high-profile and best-known Microsoft employee blogger – if not the best-known business-technology blogger, period – certainly in business and technology blogging circles and in the media. Robert’s blog Scobleizer and his link blog Scoble present reliable and trusted sources of rich information about what’s going on at Microsoft as well as […]
Great communication, Blogrolling – not!
While my Blogrolling blogroll seems to be working ok today (unlike over the weekend – see post), I see from the comments in the breaking news page on their website that there are an increaing number of very unhappy users, especially those who have taken up the paid Blogrolling service. What’s driving the unhappiness seems […]
Rescuing relationships for Blogrolling
The frustrations of the past four days for Blogrolling users – me included – look like coming to a positive conclusion. Last night, there finally was a detailed explanation from Blogrolling’s Ross Rader on what happened re the planned migration to a new server – and what went wrong over the weekend and why there […]
Blogging policies on the horizon
It’s just a matter of time before companies will implement policies or guidelines on blogging by employees. A report in Fortune magazine on 21 September discusses the benefits to companies of employees blogging, citing Sun Microsystems (about 100 employees) and Microsoft (about 1,000 employees) as leaders in this area. The article’s highly positive focus includes a […]
Time is no luxury for communicators
For everyone involved in organizational communication – be that PR, marketing communication, investor relations, employee communication or public affairs – one of the luxuries I see so many continuing to delude themselves with is that they have plenty of time to strategize, formulate, execute and measure as they progress their work in the traditional way […]
The role of PR in CEO blogging
Should PR stay completely out of the picture when the CEO starts a blog for public consumption? Or should PR be an element in planning how and what the CEO blogs? The answer is: It depends. There seems to be a school of thought that says there should be no role for PR in executive […]